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Red Bull Cola Caffeine and Ingredients (complete guide)

Red Bull Cola Caffeine and Ingredients (complete guide)

What is Red Bull Cola?

Red Bull Cola is a carbonated drink that is of course, as the name suggests, cola flavored.

What exactly is cola flavor? It is primarily citrus flavors such as orange, lime and lemon peels, cinnamon, vanilla and acidic flavorant (which is why it seems to burn when it goes down your throat).

Red Bull Cola combines the best of both worlds- the energy drink Red Bull, and Coca-Cola, one of the world’s most beloved soft drinks.

Red Bull Cola contains a total of 100 calories, 23g of carbohydrates and 32mg of caffeine.

Who makes Red Bull Cola?

Red Bull Cola is made by the same manufacturers of the Red Bull energy drink, Red Bull GmbH, and is made in Switzerland.

Previously, there was a cocaine scare, as food regulators from Germany discovered trace amounts of cocaine in the factories producing Red Bull Cola.

Countries such as Germany and Taiwan ordered the drink off the shelves, but these claims were quickly cleared up as the coca leaf naturally produces a substance similar to cocaine, and the traces were so small that there was no risk of people being harmed from consuming it.

A single Red Bull Cola can

Red Bull Cola may no longer be sold in the US, but you can still find it in European countries.

Red Bull Cola ingredients

A single 8.4 fl.oz can of Red Bull Cola contains:

  • 100 calories 
  • 0g total fat
  • 0mg sodium
  • 23g total carbohydrates
  • 22g sugars 
  • 0g protein
  • 32mg caffeine 

It is not a significant source of saturated fats, trans fats, cholesterol, fiber, vitamin A, vitamin C, calcium and iron.

It also contains trace amounts of:

  • Carbonated water
  • Sugar
  • Natural flavor (caramel)
  • Natural flavors from plant extracts (Caffeine from Coffee Beans, Lemon, Ginger, Lime, Vanilla, Licorice, Galangal, Cinnamon, Kola nut, Cocoa, Orange, Cardamom, Mint, Pine)

After looking at so many energy drinks that simply state ‘natural flavors’ without really going into detail about what exactly these natural flavors are, Red Bull Cola is a breath of fresh air.

It’s difficult to see exactly how these ingredients are working together- Licorice and Lemon? Not a combination I would automatically think of…

After doing a quick google search, I also discovered that galangal belongs to the ginger family, and it has a very citrusy, pine-y flavor.

It’s also worth remembering that, like energy drinks, any caffeinated beverage should always be consumed in moderation.

Red Bull Cola caffeine content

Red Bull Cola contains 32mg of caffeine. This is a fairly low amount, but if you consider that there is also nearly an equal amount of sugar (22g) in it, you kind of get the idea of where the extra energy is coming from.

The only thing I’m concerned about here is the sugar crash that comes in the wake of a Red Bull Cola- which would completely defeat the purpose of having an energy boost if you’re just going to crash so hard later on.

With just 32mg of caffeine, Red Bull Cola isn’t in the same league as some energy drinks with their sky-high caffeine contents.

If you’re looking for an energy drink that gives you a good energy boost, contains a sensible amount of caffeine and doesn’t get its energy from sugar, try REIZE, which has 50mg of caffeine in total, and uses 1000mg of taurine, a cleaner energy source with less negative side effects than sugar has.

Why was Red Bull Cola discontinued?

Red Bull Cola was discontinued after its launch in 2008 because it did not have enough support from either consumers or retailers. The market leaders were also too powerful to dislodge from their position.

However, as of 2018, Red Bull relaunched Red Bull Cola under a new name – Red Bull Organics Simply Cola. It’s available on Ebay to be bought by American consumers.

Red Bull Cola packaging

The packaging that Red Bull Cola typically comes in.

Where to buy Red Bull Cola?

Red Bull Cola is, as of now, only available in physical stores in European countries such as Germany and Austria.

If you’re interested in buying it within the US, you can get it on Amazon, and also on Ebay.

Red Bull Cola price

It costs about $47.63 for a 24 pack of 8.4 fl.oz Red Bull Cola on Amazon, which means its around $1.99 for a single can of Cola. This is excluding shipping, which you have to take into consideration.

This is about the same price as a regular can of Red Bull, but is a lot more expensive than a regular bottle of Coca-Cola, which you can get a lot more of for $2.

For easier comparison- a 20 fl.oz bottle of Coke only costs about $2. That’s a huge amount compared to the tiny 8.4 fl.oz of Red Bull, and I’m sure the sugar high you’d get from drinking 20 fluid ounces of Coke would be way stronger than anything Red Bull energy can give you. (Note: I am absolutely not recommending that you do this)

Red Bull Cola vs Red Bull


Red Bull Cola contains 32mg of caffeine, while Red Bull has 80mg of caffeine / 8.4 fl.oz

Compared to its original energy counterpart, Red Bull Cola has a lot less caffeine than the original Red Bull, which makes me think that it’s not really sure what it wants to be- is it a cola? Not really. Is it an energy drink? Hmm, not really either.


Red Bull Cola contains 22g of sugar, Red Bull contains 26g of sugar / 8.4 fl.oz

Both Red Bull original and Cola have around the same amount of sugar, so there’s going to be a definite boost from there if you are sensitive to sugar.


A single can of Red Bull Cola is $1.99, Red Bull only costs around $1.99 per can.

Same price, but is it really worth it? Personally, I doubt it. Red Bull Cola doesn’t have the same refreshing taste as the original Red Bull, and overall just seems too expensive when you could just be drinking regular cola.

Red Bull Cola vs Coca-Cola


Red Bull Cola contains 32mg of caffeine, while Coca-Cola has only 29mg of caffeine per 12 fl.oz. 

Neither are energy drinks, so their caffeine content isn’t as high as you would expect, but it’s still a pretty significant amount.


Red Bull Cola contains 22g of sugar, and regular Coca-Cola (12 fl.oz) has 39g of sugar, but it also comes in a sugar-free Coke Zero version. 

Both of these are huge amounts of sugar, especially when taking into consideration the fact that the daily recommended amount of sugar is 25g for women and 38g for men.


A single can of Red Bull Cola is $1.99, and for $1.99, you could get a 20 fl.oz can of regular Coca-cola.

Red Bull vs Pepsi Cola


Red Bull Cola contains 32mg of caffeine, while a 12 fl.oz can of Pepsi Cola contains 38mg of caffeine.

Both of these are around the same, with Pepsi having a little more caffeine than Red Bull Cola, but also being slightly larger.


Red Bull Cola contains 22g of sugar, while Pepsi Cola has 38g of sugar. 

Like regular Coca-cola, Pepsi Cola also has a lot of sugar in it, and this is similar to Red Bull Cola as well. We all know what plenty of sugar can do to your body, so just be careful about how much you consume.


A single can of Red Bull Cola is $1.99, but a 20 fl.oz bottle of Pepsi also costs $1.99. 

Pepsi is certainly hot on Coca-Cola’s heels as it’s biggest competitor, but 20 fl.oz is 2.5 times the size of the tiny Red Bull Cola can! In this respect, Red Bull Cola is absolutely not worth it, especially when also considering that it doesn’t taste as great in my opinion.

Why drink Red Bull Cola when you have regular Coca-Cola or Pepsi? 

Red Bull Cola vs Jolt Cola


Red Bull Cola contains 32mg of caffeine / 8.4 fl.oz, while Jolt Cola contains 160mg of caffeine / 16 fl.oz can. 

You might not have heard of Jolt Cola, but with that amount of caffeine- nearly three times the amount of Red Bull Cola- this drink will certainly give you a huge “jolt” of energy.


Red Bull Cola contains 22g of sugar, while Jolt Cola has 50g of sugar for a can twice the size of Red Bull Cola. 

Jolt Cola is not too bad, given that it’s a 16 fl.oz can, but still, not ideal for those looking to cut down their sugar intake.


A single can of Red Bull Cola is $1.99, while a single can of Jolt Cola is $4.60. 

Jolt Cola is $4.60?

I had to rub my eyes to make sure that I wasn’t reading incorrectly. In comparison, this makes Red Bull Cola a lot more appealing, but honestly, I cannot see how it’s justified to charge 4 whole dollars for an energy drink when the focus of so many others is to be affordable and efficient.

I guess if you’re really craving that cola taste but also want an energy booster, then this is the drink for you. Otherwise, you literally could pick anything else.

Red Bull Cola vs REIZE


Red Bull Cola contains 32mg of caffeine, while REIZE has 50mg of caffeine

REIZE may seem like it doesn’t have a lot of caffeine, but it makes up for it by including 1000mg of taurine, a substance that has been proven to provide good, clean energy. It’s also packed with B vitamins and some ginseng for a more well-rounded energy boost, without the sugar crash.

Red Bull Cola gets its energy from mostly caffeine and sugar, which may not be desirable for some people.


Red Bull Cola contains 22g of sugar, REIZE is completely sugar free. 

REIZE does contain artificial sweeteners, but these have been extensively tested- acesulfame potassium and aspartame, the same ingredients used to sweeten Coke Zero Sugar and many other common products.

In contrast, it’s unclear as to what sugars Red Bull Cola is drawing from.


A single can of Red Bull Cola is $1.99, REIZE is a lot more affordable, at only around $1 per sachet, which can make a 8 fl.oz drink. 

If you’re looking for efficiency that comes at a good price, then REIZE is the drink for you. Although Red Bull Cola is pretty reasonably priced, I don’t think that the taste or energy boost is really worth it.

In addition to that, REIZE is fully customizable- just add the water, juice or sparkling water of your choice in order to enjoy a lovely and energizing beverage.

Is Red Bull Cola worth it? I don’t think so.

Red Bull Cola review

* all opinions expressed in this review are mine * 


The can itself was pretty boring, American flag colors to reflect that it was supposed to be ‘Cola’, but the colors were dull and didn’t really pop. It looked quite cheap for some reason as well?

Looks like Coke, with the signature caramel color, but does not taste like Coke at all.


Why was it so sour? It gave me a huge twinge in my eye that I couldn’t seem to get rid of as I was drinking it. For some reason, this gave me the impression that I was drinking the world’s sourest, liquified gummy bear.

You know those coca-cola shaped gummies you get in gummy mixes? Yeah, it basically tasted like that.

Despite having so much sugar in it, I tasted absolutely no sweetness at all, and the sheer acidity of it made me feel like my teeth were burning off. Time for a good teeth brushing.

Honestly, if it tasted this bad, I’m not surprised that people didn’t like it very much, to the extent that they had to pull it from shelves in stores.


Eh, didn’t really do anything for me personally. I felt next to no change after downing the can, and it didn’t really taste that great either. Even after an hour, I didn’t feel particularly energized or active.

Overall, I would rate Red Bull Cola 2/10. Not a great taste, not a great effect either. 

Some other reviews of Red Bull Cola are slightly dated (they go all the way back to 2009) but there’s no harm in checking them out if you’re really curious: this one gives a pretty damning review, while another one complains about the taste itself, but doesn’t comment on the effects.

Finally, this forum discussion redeems Red Bull Cola in terms of taste and effects.

Alternatives to Red Bull Cola

There are lots of really good energy drinks on the market. If you’re looking for some similar, liquid based energy drinks that give a bit more energy than Red Bull Cola, take a look at:

• Monster

• Red Bull (the original, of course)

• Rockstar

• Celsius

• XS

• Monster Import (different from original Monster)

• Rip It

• Bing energy drink 

• Bang (not to be confused with Bing!)

• Guru


Powdered energy drinks are also an option, and they tend to be more convenient and also more affordable than a lot of the market leading energy drinks, but with the same great flavor and efficacy:



Advocare Spark

• REIZE (10 out of 10)

You could also take a look at Mio water enhancer or Vivarin caffeine pills if you are looking for something that’s quick and easy to take. The energy boost may not be up to scratch with some of the above mentioned energy drinks though.

In particular, REIZE is an energy drink that is easy to carry around and to make – just add water.

At 50mg of caffeine, REIZE has a bit more caffeine than Red Bull Cola does, and it is a lot more convenient, affordable and flexible, since you can add all types of liquids to it- soda, hot water, cold water, flavored juice, it’s up to you!

I also think it tastes a lot better too.

REIZE ships right to your door for around $1 per drink, more affordable than Red Bull Cola and most of the other energy drinks on the market. 

Give REIZE a try today and you might just find that you prefer it to Red Bull Cola.