REIZE: Australia’s Answer to G Fuel? A Closer Look at the Energy Drink

Short Answer: Yes, REIZE could be the G Fuel of Australia!

GFuel, literally Gaming Fuel is an energy drink formula that is synonymous with gaming life. It is produced in the United States by Gamma Labs.

If you’re in Australia and looking for a similar kind of energy drink, REIZE is your best bet!

It’s not just better because it’s Aussie owned, it’s not just better because it has “Optimum Boost”, it’s just plain better – for many reasons. Whether you’re gaming, playing sports or working hard, we are all searching for something to give us an edge. Something to help us win the game of life.

We are going to take a look at what is GFuel and compare it to REIZE. If you live in Australia, and you love to win, then you’ve come to the right place.

What is GFuel?

A tub of G Fuel powder
Kiwi Strawberry G Fuel!

If you’re a fan of energy drinks you will most likely have heard of GFuel. You will also be familiar with it if you’re a gamer. The ‘G’ in GFuel is for gaming after all. The Sydney Morning Herald even referred to it as a gamer’s “secret sauce”.

Their backstory is steeped in gaming. According to their website, their story began back in 2008, when an unnamed pro gamer started using a pre-workout supplement called Gamma Labs PTF to fuel his performance and career.

A professional gamer needs to be constantly focused, even after hours of staring at a screen. The PTF was working for him, but it was a bit unnecessary as they didn’t have any need for muscle growth. He wasn’t preparing his body for an intense workout.

So, the Gamma Lab team created a “specific energy formula designed to increase focus and concentration.” This is their modus operandi. Their “original goal was to create a 100% clean, natural, and healthy alternative to sugar-loaded canned Energy Drinks” to meet the high standards of the most active and hectic lifestyles.

GFuel Defines Itself as Different

To separate the GFuel brand from the more traditional versions on the market, which at the time were receiving some negativity in the press, G Fuel marketed itself as a “healthy energy supplement”. They called themselves something distinctly not an energy drink. A “healthier” alternative.

Their strategy did pay off, people seemed to accept that they were different for the most part. Although their target demographic – gamers – did not mind what they were calling themselves as long as they got the buzz and focus they needed to pwn n00bs. But the one distinct difference is its form. GFuel is a powdered energy drink where the drinker can decide the concentration levels.

Just like REIZE.

What is REIZE?


REIZE is a 100% Australian-owned energy drink pre-mix. Like GFuel the drinker can decide what strength they would like their energy drink. They could make it more or less diluted by the amount of water or other beverage they mix with it.

However, REIZE doesn’t shy away from the ‘energy drink’ moniker. They know what they are, and they aren’t trying to tell you otherwise.

How Do You Serve GFuel?

Both GFuel and REIZE come in powdered form. You dilute the energy drink powder with water to create a beverage with boosting power.

For GFuel, you mix their dry energy drink powder mix into 350ml/12 ounces of water. This is pretty much the same as REIZE.

However, GFuel comes in a large range of flavours and sizes. There are a total of 40 GFuel flavours.

And, How Do You Serve REIZE, The GFuel of Australia?

REIZE, on the other hand, has its own distinct flavour, it doesn’t taste like anything else.

However, the fact that REIZE has its own unique flavour, makes it stand out even more than GFuel because you can ‘drink it your way’.

You can have it cold and smooth with chilled tap water, you could have it hot with boiled water and lemon for a sweet tea, or you could have it carbonated by adding soda water.

You can even experiment with your favourite juice, cocktail and other drinks. Whatever the drinker wants, the drinker gets.

GFuel, on the other hand, comes in boxes, packs or tubs. Their tubs contain 40 servings of GFuel. Their packs (or sachets as we call them) contain one single serve and the boxes contain multiple packs. It can be more cost-effective to get the tub, but due to their high caffeine content, this can cause problems for anyone with caffeine sensitivity.

You could easily serve yourself too much and suffer the consequences.

REIZE comes in a single-serve sachet which is easy to carry with you, is much more versatile, is a better value than other corporate options, and frankly safer than GFuel.

What are the Ingredients of GFuel vs REIZE?

G Fuel contains all of the typical ingredients you would expect in an energy drink concoction – besides the carbonated water. They pack GFuel with energy, amino acids, vitamins and antioxidants.

Besides the caffeine (150mg) there are 40 functional ingredients along with natural colours, flavours and artificial sweeteners.

GFuel is sweetened with Ace-K and Sucralose. Like REIZE, it doesn’t have any added sugar. REIZE is sweetened with Ace-K and Aspartame. Funnily enough, these are not natural sweeteners, yet GFuel continues to spout the company line that their product is all-natural, when in fact it isn’t.

Similarly, you’ll mostly find the typical energy drink ingredients in REIZE like caffeine, taurine, B vitamins, inositol, and ginseng.

Unlike most dissolvable energy drink powders, REIZE contains sodium bicarbonate (baking soda) which helps create the effervescent action of the powder.

If you’re curious how GFuel tastes like, watch the video below!

ASMR: GFuel Test Taste

Caffeine Comparison

One of the stark differences between Gfuel and REIZE is the caffeine content.

Caffeine, as many of us know, is the chemical that gives energy drinkers a boost of energy and increased cognitive function. However, it can have adverse effects if you consume too much or if you have a particular sensitivity to it.

GFuel contains around 150mg of caffeine per serving – about the same as a cup of coffee – whereas REIZE has just 50mg.

This is what REIZE considers to be the “Optimum Level of Boost”, providing focus and stamina, but not the jitters and scattered thoughts that can come with too much caffeine. However, GFuel does offer a caffeine-free alternative in their range.

How often can you drink Gfuel?

You can drink GFuel every day.

Treat G FUEL as you would a very strong cup of coffee since the amount of caffeine is very similar.

On their website, they suggest starting out with 1 serving a day to see how it feels and then increasing from there based on how much energy you need.

Gfuel recommends a max daily dosage of 3 servings – which is actually a lot. Remember that each serving has 150mg of caffeine.

Times three and that’s 450mg altogether. Food Standards Australia recommends a max daily caffeine dose of about 210 mg per day for adults. Two servings would already be going over the recommended dose. Take three and the crash might not be worth it.

G FUEL Energy Drink Formula is a natural supplement, not a drug. Unlike medications and drugs, GFuel calls itself a dietary supplement. This means it does not require approval by the Food and Drug Administration (FDA). This does not mean that it is dangerous or unhealthy.

However, you can rest assured knowing G FUEL is manufactured in FDA-certified facilities and is 100% FDA-compliant. These facilities are inspected by and adhere to the requirements of the United States FDA. Similarly, REIZE is manufactured to pharmaceutical standards, is Good Manufacturing Practice (GMP) compliant and ISO-9001 compliant.

In simple terms, this means both GFuel and REIZE are very safe. Energy drinks like GFuel and REIZE are not recommended for children or those sensitive to caffeine. We recommend two sachets of REIZE a day. Gfuel advocates a higher serving of its product.

What is the Price Comparison?

According to our research, and by comparing large quantities, like a tub of GFuel – approximately 40 servings – costs $35.99 USD excluding delivery.

Comparatively, a customer can purchase either a 30-pack or a 60-pack of REIZE for either $25 or $45 if you’re a member.

That makes the ‘per drink’ cost of REIZE around $0.83 or less, and that price includes delivery.

Either way, REIZE is still a lot cheaper and GFuel averages out to be 1.78-1.96 times more expensive than REIZE for similar quantities, including the cost of delivery to your home in Australia.

However, REIZE with its optimum boost contains less caffeine. This can be viewed both positively and negatively, depending on your personal tolerance to caffeine. This higher caffeine content in GFuel adds to the price.

And then there is the shipping, which REIZE does not charge. But that being said, both energy drinks are seriously cheaper than their cold, canned carbonated counterparts.

Gfuel Influencer Marketing

Gfuel gets a lot of attention thanks to a wide range of influencers that actively promote the brand. The most recent addition is PewDiePie, the world’s biggest Youtube celebrity.

Does Gfuel have artificial sweeteners?

Yes, Gfuel is sweetened with Ace-K and sucralose (Splenda) which is 400-700 times sweeter than sugar.

So Is REIZE the GFuel of Australia?

If you are a gamer and are looking for a similar product to GFuel on this side of the Pacific, then yeah I guess REIZE could be seen as similar.

But, in my opinion, REIZE is its own thing.

It’s not really like anything else on the market in Australia or anywhere in the world. It is specially formulated with optimum boost.

REIZE doesn’t want to blow your head off, it just wants to get you into the sweet spot of focus and concentration, for as long as possible.

More importantly, it doesn’t want to be like something else, it wants to take over, to level up through the ranks of energy drinks and provide everyone with a ‘Most Flavoursome’ hit of energy.

Try REIZE today and you might just find that you prefer it to Gfuel.

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