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REIZE: Is it the GFuel of Australia?


This is where REIZE Energy Drinks steps in with an energy drink that is not just better because it’s Aussie owned, it’s not just better because it has “Optimum Boost”, it’s just plain better – for many reasons. Whether you’re gaming, playing sports or working hard, we are all searching for something to give us an edge. Something to help us win the game of life.

We are going to take a look at what is GFuel, G Fuel ingredients and compare GFuel to REIZE. If you live in Australia, and you love to win, then you’ve come to the right place. In response to public backlash against energy drinks with caffeine and their links to possible caffeine overdoses, many energy drink powerhouses went through rebrands and reevaluations.

The traditional styles of energy drinks, i.e. cold, carbonated, highly caffeinated, and canned versions, were replaced by other products that provided the same kick but in a different way. One of which was GFuel. Another was REIZE, which has been called the GFuel of Australia.

To be honest, they are similar in the same way that Red Bull and V are similar. Some things are the same, but they are still different.

What is GFuel?


If you’re a fan of energy drinks you will most likely have heard of GFuel. You will also be familiar with it if you’re a gamer. The ‘G’ in GFuel is for gaming after all. The Sydney Morning Herald even referred to it as gamer’s “secret sauce”.

Their backstory is steeped in gaming. According to their website, their story began back in 2008, when an unnamed pro-gamer started using a pre-workout supplement called Gamma Labs PTF to fuel his performance and career.

A professional gamer needs to be constantly focused, even after hours staring at a screen. The PTF was working for him, but it was a bit unnecessary as they didn’t have any need for muscle growth. He wasn’t preparing his body for an intense workout.

So, the Gamma Lab team created a “specific energy formula designed to increase focus and concentration.” This is their modus operandi. Their “original goal was to create a 100% clean, natural, and healthy alternative to sugar-loaded canned Energy Drinks” to meet the high standards of the most active and hectic lifestyles.

GFuel Defines Itself as Different


To separate the GFuel brand from the more traditional versions on the market, who at the time were receiving some negativity in the press, G Fuel marketed itself as a “healthy energy supplement”. They called themselves something distinctly not an energy drink. A “healthier” alternative.

Their strategy did pay off, people seemed to accept that they were different for the most part. Although their target demographic – gamers – did not mind what they were calling themselves as long as they got the buzz and focus they needed to pwn n00bs. But the one distinct difference is its form. GFuel is a powdered energy drink where the drinker can decide the concentration levels.

Just like REIZE.

What is REIZE?

REIZE is a 100% Australian owned energy drink pre-mix. Like GFuel the drinker can decide what strength they would like their energy drink. They could make it more or less diluted by the amount of water or other beverage they mix with it.

However, REIZE doesn’t shy away from the ‘energy drink’ moniker. They know what they are, and they aren’t trying to tell you otherwise.

How Do You Serve GFuel?

Both GFuel and REIZE come in powdered form. You combine the energy drink powder to water to create a beverage with boosting power.

For GFuel, you mix their dry energy drink powder mix into 350ml/12 ounces of water. This is pretty much the same as REIZE. However, GFuel comes in a large range of flavours and sizes. Their current available flavours – they are always adding new limited edition ones – are Fruit Punch, Pink Lemonade, Blue Ice, Watermelon, Lemon, Lime, Peach Mango, Fazeberry and Green Apple.

And, How Do You Serve REIZE, The GFuel of Australia?

REIZE, on the other hand, has its own distinct flavour, it doesn’t taste like anything else.

However, the fact that REIZE has its own unique flavour, makes it stand out even more than GFuel because you can ‘drink it your way’.

You can have it cold and smooth with chilled tap water, you could have it hot with boiled water and lemon for a sweet tea, or you could have it carbonated by adding soda water.

You can even experiment with your favourite juice, cocktail and other drinks. Whatever the drinker wants, the drinker gets. Gfuel is also available in a variety of sizes.

GFuel comes in boxes, packs or tubs. Their tubs contain 40 servings of GFuel. Their packs (or sachets as we call them) contain one single serve and the boxes contain multiple packs. It can be more cost effective to get the tub, but due to their high caffeine content – see below – this can cause problems for anyone with caffeine sensitivity.

You could easily serve yourself too much and suffer the consequences.

REIZE comes in a single serve sachet which is easy to carry with you, is much more versatile, is a better value than other corporate options, and frankly safer than GFuel.

What are the Ingredients of GFuel vs REIZE?

gfuel ingredients

GFuel Ingredients via Caffeine Informer

reize ingredients

G Fuel contains all of the typical ingredients you would expect in an energy drink concoction – besides the carbonated water. They pack GFuel with energy, amino acids, vitamins and antioxidants.

Besides the caffeine (150mg) there are 36 functional ingredients along with the natural colours, flavours and artificial sweeteners. GFuel is sweetened with Ace-K and Sucralose. Like REIZE, it doesn’t have any added sugar. REIZE is sweetened with Ace-K and Aspartame. Funnily enough, these are not natural sweeteners, yet GFuel continues to spout the company line that their product is all-natural, when in fact it isn’t.

Similarly, you’ll mostly find the typical energy drink ingredients in REIZE like caffeine, taurine, B vitamins, inositol, and ginseng.

Unlike most dissolvable energy drink powders, REIZE contains sodium bicarbonate (baking soda) which helps create the effervescent action of the powder.

Caffeine Informer stated on their site that they had never seen this on the ingredients list for an energy drink before and complimented the fact that each 4-gram sachet dissolves easily and quickly with a little fizzing action in 250ml of water – or beverage of your choice – to create an effervescent energy drink. Gfuel-comparison

Caffeine Comparison

gfuel caffeine content

via Caffeine Informer

One of the more stark differences between the Gfuel and REIZE is the caffeine content. Caffeine, as many of us know, is the chemical which gives energy drinkers a boost of energy and increased cognitive function. However, caffeine can have adverse effects if you consume too much or if you have a particular sensitivity to it.

reize caffeine

GFuel contains around 150mg of caffeine per serving – about the same as a cup of coffee – whereas REIZE has just 50mg. This is what REIZE considers to be the “Optimum Level of Boost”, providing focus and stamina, but not the jitters and scattered thoughts that can come with too much caffeine. However, GFuel does offer a caffeine-free alternative in their range.

How much caffeine is in a serving of G Fuel?

Each serving of Gfuel contains 150mg of caffeine. However, only the sachets are measured and deliver a controlled dose. The larger tubs require you to scoop and mix your own drinks, which means the exact amount of caffeine will vary.

How often can you drink Gfuel?

Treat G FUEL as you would a very strong cup of coffee since the amount of caffeine is very similar.

On their website, they suggest starting out with 1 serving a day to see how it feels and then increasing from there based on how much energy you need.

Gfuel recommends a max daily dosage of 3 servings – which is actually a lot. Remember that each serving has 150mg of caffeine.

Times three and that’s 450mg altogether. Food Standards Australia recommends a max daily caffeine dose of about 210 mg per day for adults. Two servings would already to be going over the recommended dose. Take three and the crash might not be worth it.

G FUEL Energy Drink Formula is a natural supplement, not a drug. Unlike medications and drugs, GFuel calls itself a dietary supplement. This means it does not require approval by the Food and Drug Administration (FDA). This does not mean that it is dangerous or unhealthy. It just means that they don’t need to get approval.

However, you can rest assured knowing G FUEL is manufactured in FDA certified facilities and is 100% FDA compliant. These facilities are inspected by and adhere to the requirements of the united states FDA. Similarly, REIZE is manufactured to pharmaceutical standard, is Good Manufacturing Practice (GMP) compliant and ISO-9001 compliant.

In simple terms, this means both GFuel and REIZE are very safe. Energy drinks like GFuel and REIZE are not recommended for children or those sensitive to caffeine. We recommend two sachets of REIZE a day. Gfuel advocates a higher serving of its product.

Personal Review

We wouldn’t be providing the full story unless we shared our own experiences with the product. You can see from the location of this blog that we have a biased preference for REIZE. But, honestly, the reason we are doing this is not to trick our customers, we believe in our product.

You can head over to our review of GFuel where one of the REIZE team members goes through the process of buying, receiving and tasting GFuel in Blue Ice flavour. In the article, he details how he went about getting GFuel, which like REIZE you can purchase directly from their website.

GFuel can be purchased in a sachet form or canister. On their website, you can order pre-made packs, tubs, boxes or customise your own version. Unlike REIZE, they do not offer a monthly subscription, a feature which sets REIZE apart from the crowd.

What is the Price Comparison?


According to our research, and by comparing large quantities, like a tub of GFuel – approximately 40 servings – costs $43.43 USD including delivery. But that’s with using a 10% off discount code.

At current exchange rates, February 2019, the amount that one would be charged as an Australian customer would be around $61.26 AUD.

That’s $1.53 per drink.

Comparatively, a customer can purchase either a 30 pack or a 60 pack of REIZE for either $25 or $45 if you’re a member.

That makes the ‘per drink’ cost of REIZE around $0.83 or less, and that price includes delivery.

Either way, REIZE is still a lot cheaper and GFuel averages out to be 1.78-1.96 times more expensive than REIZE for similar quantities, including the cost of delivery to your home in Australia.

However, REIZE with its optimum boost contains less caffeine. This can be viewed both positively and negatively, depending on your personal tolerance to caffeine. This higher caffeine content in GFuel adds to the price.

And then there is the shipping, which REIZE does not charge. But that being said, both energy drinks are seriously cheaper than their cold, canned carbonated counterparts.

How much does Gfuel cost?

Gfuel costs $1.53 AUD per drink if you order by the tub AND use a discount code. If you buy a smaller amount or you don’t have a discount code you should expect to pay even more than that.

That’s around double the price of REIZE.

Gfuel Influencer marketing

Gfuel gets a lot of attention thanks to a wide range of influencers that actively promote the brand. The most recent addition is PewDiePie, the world’s biggest Youtube celebrity.

Does Gfuel have artificial sweeteners?

Yes, Gfuel is sweetened with Ace-K and sucralose (Splenda) which is 400-700 times sweeter than sugar.

So Is REIZE the GFuel of Australia?

If you are a gamer and are looking for a similar product to GFuel on this side of the Pacific, then yeah I guess REIZE could be seen as similar.

But, in my opinion, REIZE is its own thing.

It’s not really like anything else on the market in Australia or anywhere in the world. It is specially formulated with optimum boost.

REIZE doesn’t want to blow your head off, it just wants to get you into the sweet spot of focus and concentration, for as long as possible. More importantly, it doesn’t want to be like something else, it wants to take over, to level up through the ranks of energy drinks and provide everyone with a ‘Most Flavoursome’ hit of energy.

Try REIZE today and you might just find that you prefer it to Gfuel.