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What Is The Average Price Of An Energy Drink?

What Is The Average Price Of An Energy Drink?

Wondering how much energy drinks actually cost?

Look no further.

Whether you’re clueless on how much you need to spend on an energy drink, or thinking of investing in a good pick-me-up, I’ll be exploring what factors to consider before getting your own energy drink and discussing the prices of different brands.

So, if you want to know more, stick around…

Criteria To Consider When Getting Your Energy Drink

When it comes to selecting the right energy drink, the price is definitely not the only thing you should look out for. You’ll have to take the caffeine and sugar content into account too.

We’ll be exploring more into that below:

Caffeine Content

Caffeine is one of the most important ingredients in energy drinks. It carries lots of benefits, from improving your reaction time to enhancing your exercise performance.

Energy drinks typically have between 50mg to 300mg of caffeine per serving depending on the brand to provide for various energy needs.

Everyone has a different level of tolerance to caffeine, while some may be sensitive to caffeine. Choosing an energy drink with the right caffeine content that suits your caffeine metabolism is crucial, so you won’t get overwhelmed by unpleasant side effects later.

Of course, caffeine isn’t something you can over-consume. The FDA recommends a daily caffeine intake of up to 400mg for healthy adults. Anything else than that, and you may wind up with unpleasant impacts like:

  • Rapid heart rhythm
  • Dizziness
  • Headaches
  • Anxiety
  • Dehydration

Therefore, be sure to know your own limits with caffeine, and go for an energy drink with a tolerable caffeine level for your daily energy needs.

For more information on the effects of caffeine, check out this video below:

Sugar Content

A pile of sugar with a sugar heart at the top.
Sugar may taste great, but it eats at your health over time.

Sugar is another important factor when considering the right energy drink for yourself.

Having some sugar every now and then is perfectly okay, but overindulging yourself could lead to some serious health problems.

Energy drinks can contain crazy amounts of sugar, thus make sure to check the nutritional labels before making your purchase.

For reference, AHA advises a maximum daily limit of 25g and 36 for women and men respectively.

A diet fairly high in sugar could lead to health issues like:

  • High blood pressure
  • Cardiovascular diseases
  • Acne
  • Weight gain
  • Diabetes

Plus, high consumption of sugar at one time can lead to a sugar crash, which would leave you sleepy and sluggish from the sudden spike and drop in your blood sugar levels.

If you want to cut down on your sugar intake, you can go for sugar-free energy drinks instead. Personally, I prefer sugar-free energy drinks since they won’t affect my overall diet and it’s easier for me to maintain my health too.

That said, it really depends on your personal preferences and taste. If you regularly work out to burn the calories you get from sugary energy drinks, then you should alright, though it’s better to moderate your intake.

Therefore, be sure to monitor your daily sugar consumption, and consume sugary foods and drinks within the recommended limit to stay healthy.


When it comes to making purchases, we always want to make sure it’s good value for money without compromising on quality.

With energy drinks, provided you make wise choices, you’ll get to save on lots too. Some brands might have tons of ingredients and are pretty costly, but you don’t have much use for those extra nutrients.

On the other hand, another handful of brands might be affordable but contain way too much caffeine and sugar for you to handle.

Truth is, if you keep an eye out enough, you’ll find great discounts and deals that allow you to buy your energy drinks in bulk without risking quality and money. Be sure to look out as well for special promo codes and special sales that take place on certain occasions like Black Friday and New Year’s.

Average Prices Of Various Energy Drink Brands

Energy DrinksVolumeCaffeine ContentSugar ContentPrice  
Red Bull8.4 fl.oz80mg27g$2
Monster16 fl.oz160mg54g$3
Bang16 fl.oz300mg0g$2.50
Reign16 fl.oz300mg0g$1.60
Celsius12 fl.z200mg0g$2.50
Xyience16 fl.oz176mg0g$4.25
G FuelCustomizable150mg0g$36 (per tub)
REIZECustomizable50mg0g$1 (per sachet)
The standard values of different energy drink brands.

How Much Do Energy Drinks Cost?

Energy drinks cost an average of $2 each, but can be as expensive as $4.50 per can and as little as only $1 or less for certain brands. Branding, ingredients, packaging and distribution costs all factor into the cost of an energy drink.

Some of the more expensive brands include XS and Xyience, while REIZE is a very good low-cost option that still delivers high quality ingredients.

Mainstream Brands

Mainstream brands are usually very popular among an extremely wide audience and are even recognized by those who don’t regularly consume energy drinks. These brands are also heavily advertised and marketed, as well as often featured in movies, concerts, and television shows.

Plus, it’s easy to access these brands in local stores and supermarkets, and they’re typically pretty affordable too.

In the section below, we’ll be exploring further into several of the well-known mainstream brands and their average prices:

Red Bull

Close-up of a can of Red Bull.
Red Bull gives you a decent kick to start your day.

Red Bull is a brand that almost everyone will certainly know, even if they aren’t big energy drink fans. It’s currently the leading brand in the energy drink market, though it established its presence and fanbase in and out of the US for quite some time.

Each 8.4 fl.oz can of Red Bull has 80mg of caffeine, 27g of sugar, 110 calories, along with helpful ingredients like taurine and B vitamins.

The price of a single can of Red Bull is around $2, which is quite a decent price for an energy drink. Of course, this excludes shipping fees and waiting time.

Besides, depending on where you buy your case of Red Bull and the flavors you go for, the price may vary.

Fun fact: Did you know that Red Bull was banned in France for 12 years? If you didn’t and want to know more, check out my Why Was Red Bull Banned In France article for the inside scoop. 


Made to keep you going throughout the day, Monster is another mainstream brand that’s quite well-known in many countries, notable for its signature green-and-black can. Presently in second place in the energy drink market; Monster has made its mark by being advertised in sports events and concerts.

A 16 fl.oz can of Monster contains 160mg of caffeine, 54g of sugar, 190 calories, as well as ingredients like guarana, ginseng, and L-Carnitine.

Each can of Monster costs around $3, which is quite expensive. In my opinion, it seems you’ll be paying more for the brand, rather than for the benefits of the drink. Of course, that’s up to your personal preferences and needs.

If you would like a breakdown of the ingredients in Monster, check out the article I’ve written on the caffeine and ingredients in Monster Energy for a more in-depth discussion on what they do.


A picture of Bang Energy Drink
Bang has a high caffeine content to get you pumped and prepared for action.

Over the past few years, Bang Energy has been gaining widespread popularity within and abroad of the US. While it’s originally formulated as a pre-workout, it has been promoted by a number of Youtubers and influencers.

Each 16 fl.oz can of Bang is sugar-free, zero-calorie, and has 300mg of caffeine. Bang also contains energy-boosting ingredients such as BCAAs, electrolytes, and vitamin C.

Moreover, Bang has an extensive selection of flavors, which is a bonus, if you like switching between flavors.

A single can of Bang costs around $2.50, which makes it slightly more affordable than Monster. If you can handle high levels of caffeine and have a habit of working out, Bang would make a good choice for you.

Some time ago I sent samples of Bang to get tested and the results were SHOCKING. If you want to know what I discovered from the results, check out the article I’ve written on Bang Energy Lab Test Results for an in-depth discussion.

Healthy Brands

Healthy energy drink brands aren’t exactly ‘healthy’, but they aren’t completely bad for you either, as long as you have them in moderation.

Healthy energy drinks are made with your health in mind and are designed to enhance your energy levels as well as focus.

These brands are usually sugar-free, zero-calorie, and can contain between moderate to high levels of caffeine. Some healthy brands like TeaRiot and RUNA have more natural ingredients as opposed to artificial ones for cleaner energy and nutrients.

Most of the healthy brands would be pre-workouts, as their target audience includes athletes, bodybuilders, fitness enthusiasts, and the health-conscious. These brands also tend to be more expensive due to the number of ingredients and nutrients within them.

Some of the healthy energy drink brands along with their price are stated below:


Made with enhanced performance in mind, Reign is a pick-me-up that would make a great complement to your daily workout routine.

Each 16 fl.oz can of Reign Energy is sugar-free, zero-calorie, and contains 300mg of caffeine. Plus, it also has beneficial ingredients like BCAAs and Coenzyme Q10.

Furthermore, if you’re a fan of fruity flavors, Reign offers interesting selections in its variety of flavors like Razzle Berry and Mang-o-Matic.

The price of a single can of Reign is around $1.60, which, surprisingly, is very affordable for a pre-workout.

As for how well Reign works, check out my review on Reign Energy Drink for my thoughts and experience with the drink.


A can of Celsius Energy.
Celsius has lots of flavors for you to choose from.

Celsius Energy brings something different to the table with its nutritious ingredients, a wide variety of flavors, and extensive benefits to provide for all of your energy needs.

Each 12 fl.oz can of Celsius is sugar-free, has 10 calories and 200mg of caffeine, along with a great mixture of vitamins and electrolytes.

One of the perks of Celsius is that it offers four series under its brand, each featuring different nutrients and caffeine content. For example, Celsius Naturals has erythritol and stevia instead of artificial sweeteners.

A single can of Celsius costs around $2.50, which is reasonable considering its caffeine content and range of ingredients.

If you’re wondering whether you can have Celsius daily, check out my Can You Drink Celsius Everyday article for a detailed explanation.


A can of Xyience Energy.
With a moderate caffeine content, Xyience can be an efficient pre-workout without overdoing it.

Xyience Energy is a sugar-free and zero-calorie pre-workout that you may want to consider if you’re looking for something healthy and low in caffeine.

Each 16 fl.oz can of Xyience has 176mg of caffeine, along with beneficial ingredients like inositol, ginseng, and guarana extract.

With its moderate caffeine content, Xyience can supply you with a refreshing energy boost without going overboard. Plus, it also offers a decent selection of fruit-inspired flavors, which is a big bonus, if you like switching up your flavors often.

The price of a single can of Xyience is around $4.25, which is expensive for an energy drink.

Personally, even though it has great benefits, there are more affordable energy drinks out there. Xyience is an energy drink that you can splurge on once in a while, but you might want to go for other brands if you’re planning to invest long-term.

Powdered Brands

Powdered energy drink brands are less common in the energy drink market, catering more to an audience who want a longer-lasting supply with a one-time purchase.

Of course, powdered brands have their perks too. While they tend to be more expensive, you can make servings with these brands without going out to the store many times.

Plus, powdered energy drinks are more versatile and give you the flexibility to personalize your energy drink based on your needs and preferences.

A few examples of powdered energy drinks and their prices are listed below:

G Fuel

A tub of G Fuel on a table in full view.
A glass of G Fuel will keep you energized throughout the day.

Formulated to enhance both physical and mental performance, G Fuel offers a highly flexible and customizable way to enjoy your energy drink and its benefits.

G Fuel comes in tubs, from which you can make 40 servings. Each 7g serving of G Fuel contains 140mg to 150mg of caffeine, 20 calories, and zero sugars. G Fuel also features an extensive list of ingredients, which covers three complexes, namely the Energy, Focus, and Antioxidant Complexes.

Plus, G Fuel offers a canned version with higher caffeine content and fewer ingredients, but would provide for your energy needs all the same.

The price of a tub of G Fuel is around $36, which means one serving is around $1.10. Personally, that’s a pretty reasonable price, considering you can make multiple servings from one tub. Plus, you can make it from home and bring it along with you anywhere you go.

REIZE (10 Out Of 10)

A glass of REIZE by the beach.
REIZE is an awesome pick-me-up.

When it comes to price, I would say that REIZE is the most affordable energy drink out there.

REIZE is a powdered energy drink that is available in light and suitable 4g sachets. With a sensible 50mg of caffeine, REIZE is also sugar-free and has only 11 calories per serving.

Plus, REIZE is filled with a smart blend of beneficial ingredients like taurine, ginseng, and B-group vitamins that, when combined together, create the perfect energy boost for you without the dreaded sugar crashes later.

The best part is that REIZE ships to your home for only around $1 per sachet, which is amazing value for money and way more affordable than other brands.

Give REIZE a try, and you might agree that it’s the smarter and most affordable option for energy drinks.

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