Rip It Energy Drink – Ingredients, price, flavors & more!

What is Rip It energy drink? 

Rip It energy drink is a type of carbonated energy drink that typically comes in 16 fl.oz cans. It is made in America. 

Each can contains 160mg of caffeine, 100 calories and 25g of carbohydrates. 

For some of the flavors, you have the option to have it in a can, or a shot. Both are your typical liquid energy drinks, except for the fact that the can comes in 16 fl.oz and the shot is 2 fl.oz. 

The difference in size is quite big, but the essential ingredients are more or less the same. The shot is marketed as a ‘dietary supplement’, which suggests that it isn’t just an energy boost, but also functions as a vitamin.  

Where is Rip It energy drink made? 

Rip It energy drink is made in Florida, and distributed by the National Beverage Corporation. 

The National Beverage Corporation is also known for making popular drinks such as La Croix, a high end sparkling flavored water. It also sponsors athletes such as the Olympic skier Julia Mancuso and race-car driver Joey Coulter. 

Rip It is surprisingly, very popular amongst U.S forces in Afghanistan and Iraq, and is sponsored by the US military itself. These are handed out to their troops for free and available for purchase in barracks. 

A single Rip It can against a brown background
Rip It comes in many flavors, this is the Active Mandarin and Live Wild Lime flavor.

Rip It Energy Drink ingredients 

The ingredients found per serving in a can of Rip It energy drink: 

  • 100 calories 
  • 80mg of caffeine
  • 0g fat 
  • 75mg sodium 
  • 26g carbohydrates 
  • 26g sugars 
  • Vitamin C (120% of the recommended daily intake) 
  • Vitamin B6 (100% of the recommended daily intake)
  • Vitamin B12 (170% of the recommended daily intake)

There are 2 servings per can, so double the above numbers for the total amount per can.

Trace amounts of: 

  • Carbonated water
  • High fructose corn syrup
  • Taurine
  • Citric acid
  • Natural flavor
  • Sodium citrate
  • Inositol
  • Sodium benzoate (preservative)
  • Potassium sorbate (preservative)
  • Guarana seed extract,
  • Ester gum,
  • Yellow 5
  • Folic acid
  • Yellow 6

Ingredients in the shot drink: 

It is not a significant source of calories, carbohydrates, sugars or sodium. 

  • 30mg Niacin 
  • 40mg Vitamin B6 
  • 400mcg Folic Acid
  • 500mcg Vitamin B12
  • 100mg Taurine 
  • 100mg Caffeine
  • 20mg L-Glutamine
  • 20mg d-Glucuronolactone 
The nutritional facts on the back of a can of Rip It
A single serving of Rip It’s nutritional facts.

How much caffeine is in a Rip It? 

There is an average of 160mg of caffeine in a single, 16 fl.oz can of Rip It. The shot version has 100mg of caffeine. 

The caffeine content is quite significant but also not excessive, putting it in the mid-range of caffeinated energy drinks out there. There are plenty of other energy drinks that contain more caffeine than Rip It. 

Looking at the shot version, it is definitely under the daily recommended intake of caffeine at a sensible 100mg. 

What this means is that you should be wary when looking to consume more than a single can of Rip It at a time. Too much in one go could lead to a caffeine overdose, and consistent use may lead to more long-term damage to your health. 

Rip It energy drink flavors 

There are 18 Rip It flavors in total, and they include: 

Flavors that come in both the can and shot versions

  • Tribute (comes in active mandarin & wild lime, orange creme, and cherry lime)
  • Citrus (can version also comes in sugar-free)
  • G-force (grape) 
  • Red-Zone (strawberry) 
  • Stinger Mo (tropical fruit) 

Can only drinks:

  • Power (berry flavor) 
  • Power Sugarfree
  • Lemoan’r (raspberry lemonade) 
  • Limewrecker (lime) 
  • 3 Way (berry mix) 
  • Atomic Pom (pomegranate) 
  • F Bomb (mixed berry, has a sugar-free version as well) 
  • Shot Poo!tin Power (coconut and mango) 

Shot only drinks

  • Freek (blood orange) 
  • Code Blue (mixed berry) 

With such a diverse range of flavors and tastes, this means that you’ll never run out of choices with Rip It. 

The US Military and Rip It energy drink 

Rip It energy drink has a strong connection to the military, and in turn, the military is essential to the drink’s brand image. 

If you open up any one of Rip It’s social media feeds, you’ll see the posts littered with camo uniforms and soldiers. They also draw heavily upon support from and of the military as a core aspect of the drink. 

On the Rip It website, it also has a whole page dedicated to the different ways the drink is connected to military support. They also highlight events such as Veterans Day and foundations like the American Valor Foundation and Green Beret Foundation. 

Several Rip It cans with green camouflage detailing
Some Rip It cans standing to attention.

What is the price of Rip It energy drink? 

24 cans of Rip It costs $48.50, which means that a single can of Rip It energy drink costs around $2, excluding shipping. 

Rip It energy drink is marketed as ‘energy fuel at a price you can swallow’, and this is definitely true, looking at this cost. $2 puts it around the middle of the range, and given that it’s the same size as something like Monster, which costs around $3 per can, it’s significantly better value for money. 

Personally, I think that given the size of the drink and the cost, this is definitely well worth your money if you’re a regular drinker of energy drinks, and want to save that extra dollar on other, more expensive brands of energy drinks. 

Although there were many different flavors, they all still cost the same price, so that was a point in Rip It’s favor, unlike some other brands out there. 

If you want to explore some other options, you can check out REIZE Energy Drink– an upcoming and newer energy drink that comes in a powder form, costs only about $1, and ships directly to your door

Where to buy Rip It energy drink? 

You can buy Rip It from their website’s online store, or on Amazon. Amazon seems to be about the best place to find good deals from time to time.

Rip It also has a store and ship option for stores like Walmart and Dollar Tree. 

One thing that I didn’t like about the buying process was that the official Rip It website only seems to sell these drinks in packs of 24. These kind of bulk buys seem great if you’re a regular consumer of Rip It, but what about newer customers just looking to give a few cans a try without committing to a larger purchase? 

Putting myself in the shoes of a new, potential buyer of Rip It, the huge packs really put me off, because what will I do if I don’t like the flavor or just don’t like the drink in general? 

I just think that packs of 24 are way too much for a first-time buyer, and I suspect that a subtler kind of multi-level marketing is at work here. If you don’t like the cans or don’t plan on drinking all of them, it’s up to you to sell and get rid of them in any way possible. 

This way, Rip It doesn’t lose money, since you have already bought and paid for the drink directly to them, but you’re saddled with the resulting problems- sticking with a drink you don’t like, or trying to sell it off. 

24 green Rip It cans in plastic shipping packaging
The packaging that the Rip It energy drinks came in- all 24 of them ready and present.

Is Rip It Energy Drink good for you? 

Yes, it can help with focus and concentration to a certain extent. 

However, ‘good’ and ‘healthy’ are not the same things. If you need that extra energy boost in order to get a job done or to help stay awake during a test, then go for it! Just make sure that this doesn’t become a habit, and you feel that you need to rely on the drink to go about your day as normal. 

In a study conducted by Wofford College, they found that Rip It could prolong stamina, but it did not in fact increase physical strength. 

If you’re looking for something to keep you awake, this is definitely a good option. 

Is Rip It Energy Drink bad for you? 

If consumed in excessive or unmoderated amounts, then yes, Rip It energy drink is bad for you. 

One can contains about 160g of caffeine, which means that consuming more than two cans a day will put you way over your caffeine limit. This is no different from any other energy drink– as long as you drink them within reason, you should be fine. 

The side-effects of the drink also vary between individuals, seeing as some may be more caffeine sensitive than others. It is not recommended that pregnant women or children drink them frequently or at all, as there might be negative side effects.

Think about it like coffee- you wouldn’t give it to a child or tell a pregnant woman to drink lots of it, so it’s more or less the same thing. 

As with any caffeinated product, always consume energy drinks in moderation.

Rip It Energy Drink Review

* all opinions expressed in this review are mine * 

Visuals 

The outside of the can didn’t seem very different from other discount energy drink brands. It was a typical, very aggressive and ‘tough’ sort of design. 

The pattern also reminded me of a camo outfit, which was fitting, since this is part of the ‘Tribute’ series, which is supposedly a tribute to American soldiers, although it doesn’t quite explain why on either the can or the website. 

Overall, if I saw this in a retail store, I don’t think there would be anything on the outside that would make me choose this drink over any other, but I would definitely find the word ‘Tribute’ on the can intriguing- a tribute to what? That would definitely make me look it up and find out more about the drink. 

Several cans of Rip It energy drink in a row with one standing out
The Tribute version of Rip It comes in 3 different flavors.

Taste 

The flavor I tried was ‘Active Mandarin and Live Wild Lime’, which is quite a mouthful to say out loud. I feel like just calling it ‘Mandarin and Lime’ would have been enough, but I guess they really wanted to stress the ‘active’ and ‘wild’ lifestyle associated with this drink. 

When I opened it, the can had a really satisfying snap to it, and a small cloud of greenish carbon dioxide escaped. It had a really strong smell which really reminded me of Mountain Dew. Even the colour was a very similar light yellow-green, so nothing too violent or hard on the eyes. 

On my first sip, I was convinced that this was just basically a thicker version of Mountain Dew. It was very fizzy, so I had to drink it extremely slowly, and there was a lot of burping involved.

The taste was a very sharp, citrusy one, and had that bitter aftertaste that you usually associate with orange, lemon or lime flavored drinks.

I would say that the taste was definitely quite an artificial one, despite the claims of ‘natural flavoring’, but no soda to date has actually managed to make a citrus drink with no bitter aftertaste.

About halfway through the can, I stopped noticing the bitterness and the drink became more pleasant to drink.

I have to admit, the sweetness is a bit excessive, and near the end of the can I was just finding it a chore to finish. 

Effect 

The first thing I felt was a sour feeling in my stomach as the drink entered, but the more I drank, the quicker it went away.

I wouldn’t say that the effect was instantaneous, but over the course of about half an hour, I found myself getting more and more alert, shaking off the residual morning sleepiness. 

The eventual sugar high was not bad, it kept me awake and focused, but the crash a couple of hours later was really not worth the general drinking experience. Time for a nap. 

Overall, I think the effect was satisfying for my money’s worth- it will keep you awake when you need it, but beware of the typical crash that comes after!  

Final Roundup 

Rip It energy drink has a great camouflage design
That camouflage is working perfectly… I can’t see the can at all.

When considering the visuals, taste, effect and price altogether, I would give Rip It a 5/10.

It looked like a pretty average energy drink, with nothing to really make it stand out except the camo pattern, which is admittedly quite different from many other energy drink brands already. 

Tastewise, I think it was incredibly sweet and tasted like a rip off of Mountain Dew. The effect was also average, making this drink all around quite standard. 

I think that for its price, the Rip It energy drink is worth it if you’re buying single cans. However, the bulk buy deals are just too much. As said earlier, 24 cans of 16 fl.oz energy drinks is way too much, and for the casual drinker, difficult to justify the purchase. 

Its connections with the military are interesting, and that is probably why they’re selling it in such huge amounts- they’re used to bulk orders.

However, I wouldn’t say that this would be the best drink for someone wanting to order it just to try. You might be more interested in the alternatives below if you’re looking for the best energy drink to match your preferences.

Alternatives to Rip It energy drink 

If you’re looking for some great alternatives to Rip It, you could try: 

If you’re thinking of branching out into powder based energy drinks, take a look at these: 

Or you could also consider Mio energy water enhancer (made by Kraft) or caffeine pills if you’re looking for something easy to carry around and consume on the go.

Energy drink powders are overall cheaper, easy to make, and give you the exact same energy boost that many liquid based energy drinks do!  

Check out REIZE for an energy powder drink that puts you in the optimal zone without any unwanted side-effects like shakiness or an unpleasant crash. 

REIZE ships right to your door for around $1 per drink, which is a lot cheaper than Rip It and many other energy drinks. 

Give it a try today and you might just find that you prefer REIZE to Rip It.

Marty Spargo

I started my own energy drink brand in 2014 and am passionate about educating people about energy drinks so that they can properly understand the ingredients, benefits and risks without being influenced by the marketing messages put out by some brands. You can read my full bio here.

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