Being one of the top energy drink brands, Rockstar is founded by Russel Weiner in early 2000, and it started to be well-known for its effectiveness and quality since then.
With the increasing demand for energy drinks in the market, how much did PepsiCo pay for Rockstar?
PepsiCo is a giant beverage energy drink in the market. With the increasing demand for energy drinks, PepsiCo bought Rockstar Energy Drink for $3.85 billion. The primary aim of this transaction is to widen and innovate more on the increasing demand for energy drinks.
If you’re interested in an in-depth review of Rockstar Energy, take a look at the article here, where I’ve done so in a detailed manner.
But if you want to know more about the impact of PepsiCo’s transaction on Rockstar energy drink, let me guide you through its effects and impacts on both consumers and the company itself.
Let’s get started.
Table of Contents
What is Rockstar Energy Drink?
Rockstar energy drink is one of the leading energy drinks in the market, being established in 2001 by Russ Weiner. It’s advertised as one of the potential energy drinks in the market, its unique blend of ingredients leading to effective recovery and concentration, making it a popular energy drinks among athletes.
Rockstar was designed for people who have an active lifestyle, with 20 flavors available in the market, it’s indeed a drink you’ll never get tired of.
A can of 16 fl.oz Rockstar has 160mg of caffeine, 24g of sugar, and 140 calories.
Its contents give you the energy you need to keep up with your workload, studies, and even exercise, helping you maintain a sense of balance between your important things.
However, be sure to regulate your daily consumption because having too much might be dangerous to your health, having negative side effects that affect your health.
Who Owned Rockstar before?
Rockstar was owned and founded by Russ Weiner, where the company was based in Las Vegas, Nevada, and started its journey in energy drinks in 2001.
Russ Weiner initially proposed the idea of Rockstar but was rejected. Even then, Weiner knew that it’ll be a success so he quit his job and launched his energy drink idea with his condo mortgage.
With the popularity of Rockstar and its increasing demand in the market, PepsiCo saw potential, and that led to them buying Rockstar for $3.85 billion.
What is PepsiCo?
PepsiCo is one of the leading beverage companies in the world, selling its products in over 200 countries and territories.
You might be familiar with some of the famous products of PepsiCo, such as Mountain Dew kickstart, Tropicana, Cola, Quaker, and many more.
PepsiCo always tries to analyze the market before going into battle. Its competitiveness and awareness of the demands of the consumers make it where it was right now, having a total revenue of $70.37 billion in 2020.
Why Did PepsiCo Buy Rockstar Energy Drink?
PepsiCo, being one of the top beverage companies in the world, sought innovation, wanting to go beyond the expectations of the consumers. That was when they’ve noticed an opportunity and potential in Rockstar.
PepsiCo had many plans for Rockstar, they weren’t just into improving the quality of the energy drinks, but also improving the marketing strategy of Rockstar to improve its sales. It was a good start for diversification and fair market competition.
In short, the brand acquisition was done to improve the market competition, meet the demands of the consumers, and maintain the quality of the energy drink, which had contributed to the overall expansion, leading more people to enjoy Rockstar energy drinks.
What Can Rockstar Offer?
Rockstar comes with a unique blend of ingredients that can help you boost your energy. Here is the nutrition that you can get in Rockstar as compared to other brands:
|Nutritional Values||Rockstar||Red Bull||Monster|
|Energy||122 calories||210 calories||240 calories|
|Vitamin B12||2.5 µg||9.6 µg||13 µg|
What are the Ingredients in Rockstar?
Before we dive further into Rockstar’s contents, here’s the list of all the ingredients that you can find in 16 fl.oz Rockstar:
- Carbonated Water
- Citric Acid
- Sodium Citrate
- Caramel Color
- Natural and Artificial Flavors
- Sorbic Acid
- Benzoic Acid
- Pantothenic Acid
- Guarana Seed Extract
- Milk Thistle Extract
- Panax Root Extract
How Much Caffeine Can you Get in Rockstar?
Rockstar Energy Drink has 160mg of caffeine in a single 16 fl.oz can, which is a moderate amount of caffeine.
- Severe Headaches
- Muscle Spasms
- Irregular Heartbeat
- Frequent Urination
You probably don’t want to have those kinds of side effects, so it would be best if you try to regulate your caffeine intake based on your body’s limits. With that in mind, be mindful of the recommended caffeine limit will vary depending on your overall health and condition.
Your caffeine sensitivity and metabolism may be a factor that affects your caffeine tolerance. If your metabolism works slower than others, you might experience and feel the whole effect of caffeine regardless of how little did you take.
Given that situation, it would always be best to be aware of your caffeine tolerance before you indulge in a can of Rockstar. However beneficial the effects of caffeine may be, having too much can also be a bad thing.
How Much Sugar Can you Get in Rockstar?
Rockstar offers 24 grams of sugar in a single serving, which is a large amount of sugar in a single serving.
The American Heart Association (AHA) recommends a sugar limit of:
|Men||150 calories / day||37.5g or 9 tsp.|
|Women||100 calories / day||25g or 6 tsp.|
The sugar content of Rockstar is below the suggested limit of the AHA for men and women. So having one serving can be tolerable, but having more than one can give you too much sugar.
Sugar is beneficial if consumed in moderation, where it can help your body in its daily functions, giving you energy and boosting your mood. However, too much sugar can lead to addiction, and it may lead to these problems:
- Low Energy
- Low Mood
- Fatty Liver
- High-Blood Pressure
- Skin Aging
It would be great to give yourself a check for your sugar consumption for your health. While it’s true that sugar is your primary source of energy, it’s not necessarily healthy.
That said, if you’re looking for energy drinks with no sugar at all, take a look at this article for some options.
Does Rockstar Energy Drink Gives you Nutrients?
Although Rockstar has a solid amount of sugar, it still has a set of ingredients that can be beneficial and substantial for your health and wellness.
Rockstar is composed of Vitamin B3, Vitamin B5, Guarana Extract, Taurine, Milk Thistle Extract, and Ginseng Root Extract. These ingredients play a significant role in the overall function of your body.
Vitamin B3 (Niacinamide)
It is one of the B-vitamins essential in taking good care of your health. It’s an organic compound used primarily in skincare products.
Niacinamide helps your body to regulate the the fats and sugars in your body, and keeping your cells healthy.
Guarana is an essential nutrient that’s found in the Guarana plant in the Amazon. It’s commonly used in the field of medicine to treat therapeutic properties.
Guarana extract can work as a stimulator because it has an ample amount of caffeine, helping your body regulate your central nervous system, muscles, and heart. That said, do note that the presence of guarana would mean that there may be more caffeine than what’s mentioned at the back of the can.
Vitamin B5 is also known as Pantothenic acid. It is one of the essential vitamins that our body needs. It plays an important role in the creation of blood cells and the conversion of food into energy.
Vitamin B5 is a B-vitamin that keeps your body in proper condition, improves your digestion and the overall function of your liver and central nervous system. This makes this ingredient a beneficial one if you’re health-conscious.
Milk Thistle Extract
Milk Thistle Extract is commonly found in plants, and it is used as an herbal remedy because of its silymarin properties. Silymarin is known for its anti-inflammatory properties and antioxidants.
Although Milk Thistle Extract has been claimed to be effective in treating liver disorders, acne, and bone loss, you should take this with a pinch of salt as its positive effect on energy drinks has not yet been proven.
While Milk Thistle Extract is safe for consumption, it would always be best if you consult a specialist before taking it as it could cause allergic reactions.
Taurine is one of the primary ingredients in energy drinks. It is an amino acid that keeps your body in its proper shape. Note that your body can also produce taurine, and it is usually found in your brain, heart, eyes, and muscles.
One of the bonuses that you can have in Rockstar is its 0.4% taurine, which adds up to the overall regulation of the minerals and electrolytes in your body.
The following are the benefits of taurine:
- Improve overall immune and central nervous system
- Regulate the minerals within your body
- Regulate antioxidants function
- Create bile salts that are vital for the digestive system
- Maintain the hydration and electrolyte levels in your blood cells
Ginseng Root Extract
Ginseng root extract is similar to Milk Thistle extract, where you can primarily find Ginseng Root extract in ginseng. It is a herbal plant that helps you in treating different health conditions. Its popularly known as Chinese herbal medicine.
Ginseng Root Extract is made from the root crop of ginseng and is an effective antioxidant that helps your body reduce inflammation.
Some of its benefits are:
- Boost your energy levels and fight fatigue
- Improve the immune system
- Develop the overall brain function
Ginseng root extract doesn’t have any serious effect on your body, making it safe to consume. If you want detailed information on the primary uses of ginseng, check the article out.
Can You Drink Rockstar Every Day?
You will not have any problem with your health as long as you drink in moderation. As long as you limit it to one can a day, drinking Rockstar everyday is safe, and it doesn’t threaten your body and overall health.
If you need an energy boost equipped with caffeine, having a can of Rockstar won’t hurt your body.
That said, I highly advise consuming only one can a day. Having two or more cans might result to adverse side effects because of its caffeine and sugar levels.
If you want to have a detailed explanation of this exact question, take a look at this article about the daily consumption of Rockstar.
What are the Flavors that Rockstar Offers?
Rockstar has a wide range of flavors that will surely hook your taste buds. Here are the flavors that you can try:
- Boom Whipped Orange
- Boom Whipped Strawberry
- Pure Zero Silver Ice
- Pure Zero Watermelon
- Punched Fruit Punched
- Revolt Killer Citrus
- Revolt Killer Grape
- Recovery Lemonade
If you’d like an opinion on each Rockstar flavor, you can check out this vide below where they’ve done the taste test for you:
REIZE (10 out of 10)
If you’re in doubt with the caffeine and sugar level of Rockstar, it’s probably a sign for you to have REIZE.
REIZE comes with a 4g powdered energy drink that only gives you 50mg of caffeine. It’s better and smaller than the caffeine content Rockstar offers. It’s also sugar-free, making it safe and healthier to drink.
Given those numbers, you can be confident and enjoy drinking your glass of energy drink without thinking about the recommended servings for sugar and caffeine.
Like Rockstar, REIZE is also equipped with essential vitamins like taurine, ginseng, and the B-vitamins.
Besides that, with only $1 per sachet, you can get REIZE shipped straight to your doorstep, which is great value for your money!
Try REIZE today and I’m sure you’ll agree with me that it’s better and bolder choice than Rockstar.