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Think You’ve OD’ed? Short Term Effects of Caffeine

Written by Orlaith Costello

Caffeine, the world's number one drug of choice. You probably don't realise that you're partaking in the human race's favourite brain-altering psychoactive substance when you're sipping on your morning flat white or cup of REIZE before the gym, but you are. Why do we humans love this delightful chemical so much? Is it more than just a pick-me-up? What are the short term effects of caffeine? Let's discuss.

What is Caffeine?

Caffeine (C8H10N4O2)  in its purest form is a bitter white powder, not unlike cocaine. And in that form, it has a slightly wordier name: Trimethylxanthine. Try saying that three times fast.

Caffeine is naturally produced in a number of plants across the globe. Most commonly found in the glorious coffee cherry seeds (a.k.a. coffee beans). It evolved coincidentally across most continents. Scientists originally theorised that it evolved as a pesticide to protect plants from their predators, this theory is now being revised as it turns out, some bugs love it just a much as humans do.

What are the Short Term Effects of Caffeine?

In humans, caffeine effectively tricks the brain into thinking it is not tired. This happens because caffeine looks almost exactly like a molecule that is naturally present in our brain, adenosine. Your nervous system is actively monitoring adenosine levels through receptors. Normally when adenosine levels reached a certain point in your brain and spinal cord, your body will begin to fall asleep or start getting tired. Because caffeine looks like adenosine, it can bind to the same receptors, preventing adenosine from letting you know you are tired. Therefore, you stay alert and focused for longer. 

As Joseph Stromberg writes for the Smithsonian, "Caffeine can fit neatly into our brain cells’ receptors for adenosine, effectively blocking them off..., thereby generating a sense of alertness and energy for a few hours. Additionally, some of the brain’s own natural stimulants (such as dopamine) work more effectively when the adenosine receptors are blocked, and all the surplus adenosine floating around in the brain cues the adrenal glands to secrete adrenaline, another stimulant. For this reason, caffeine isn’t technically a stimulant on its own... but a stimulant enabler: a substance that lets our natural stimulants run wild." 

Are the Short-Term Effects The Same For Everyone?

Because caffeine is a chemical, and we are all just a bunch of chemicals making our way through the world, our bodies react to different substances in different ways. For instance, your friend might be allergic to peanut butter but you love it so much that you have considered forsaking all other foods for it. The peanuts themselves aren't 'wrong', 'evil', or 'bad', they just affect your friend in a different way. It is the same for caffeine. Some people are sensitive to its effects and so may experience the effects of caffeine to a more extreme extent than others.

So you’re happy, alert and aware. However, it won’t refresh you, it can’t undo a week of long nights and early mornings. It can give you a boost in the moment when you need it most. But eventually, you will need a good night of sleep to properly recharge.

side effects of caffeine

What Are the Most Common Side-Effects of Caffeine?

The effects will vary, in length and strength of the effect, from person to person, depending on genetics, other physiology factors, and tolerance. Many other factors can impact the effects of caffeine, meaning you should learn how it affects you personally, as what is right for you, may be wrong for your neighbour. Usually, the main side effects of caffeine are improved alertness, better reaction time, faster recall, better memory retention, more energy, increased physical performance and stamina, increased heart rate, increased body temperature, improved mood, and lastly an increased need to urinate. However, it's good to remember that everyone reacts differently

Although the effects on someone's heart rate and stamina are not in doubt, there is some debate on whether caffeine will improve your physical performance. It is considered a banned substance at many sporting events. But, in a recent double-blind, repeated-measures, cross-over designed experiment of seven resistance trained and seven non-resistance trained male subjects found that athletes might just need to believe they had caffeine for their performance to improve. They observed an improved performance of weightlifting in untrained individuals that received caffeine and those that received placebos. Plus, they observed no improved performance in trained individuals. Meaning that caffeine may be beneficial for improving performance in resistance training when you first begin weightlifting. But once you know what you're doing, it's all in your mind. 

What are the Most Common Forms of Caffeine?

Just look around your home. Caffeine can be found on the ingredients list of many foods and household products. Including coffee, tea, most energy drinks, soft drinks, painkillers, chocolate bars, protein bars, face masks, moisturisers, and more.

Energy drinks in Australia are strongly regulated and must comply with the Australia New Zealand Food Standards Code. Some contain up to 80mg of caffeine per 250ml, the same as a cup of instant coffee. This means that the majority of energy drinks contain the same, or lower, levels of caffeine as a cup of instant coffee. And less than half the levels found in a standard espresso. Other ingredients included in energy drinks have other stimulating effects or can heighten the effects of caffeine, like taurine and ginseng

Can You Overdose on Caffeine?

Just like any other psychoactive drug, you can overdose on caffeine. That's why energy drinks have to have a recommended daily dosage on the label. And often recommend to not be consumed by children younger than sixteen years old. This is because, as I mentioned above, caffeine affects different people in different ways. Barbara in the office might consume six cups of coffee a day in order to make it through to hometime, but Alan might be buzzing all day from one single cup of joe. 

Excessive levels of caffeine can cause heart palpitations, nausea, vomiting, headaches, becoming delirious (be confused, have hallucinations, or be very excited i.e. 'giddy'), insomnia, nervousness or anxiety, and can even worsen cardiovascular disorders. They can make underlying conditions like anxiety disorders and heart conditions worse. But again, it's different for everyone.

Can You Kick the Caffeine Habit?

Absolutely. If you feel that caffeine doesn't have a great effect on you, like maybe you are having difficulty sleeping or you have increased anxiety, caffeine is actually relatively easy habit to kick. You only need to get through about 7-12 days of symptoms without consuming any caffeine. During that period, your brain will naturally decrease the number of adenosine receptors on each cell, responding to the sudden lack of caffeine ingestion. If you can make it that long without a cup of joe or an energy drink, the levels of adenosine receptors in your brain reset to their baseline levels, and your addiction will be broken. You might not be the most pleasant person to be around.  Your mood levels will be affected (due to decreased dopamine). Plus, you will experience headaches and probably a little dehydration. But afterwards, you'll be good as new!

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Everyday Fitness: Health Habits to Level Up Your Life

Everyday fitness and improving one's health habits are all the rage. It’s almost like people actually want to be healthy. If you are mesmerised by the constant influx of Instagram #cleaneating posts and fitness journeys, don’t be. Leading a healthy and happy lifestyle is not as difficult as it may at first appear. Making simple changes to your lifestyle can set you on the right path, every little bit helps. You just need to get going if you want to level up your life.

Your Are What You Eat: The Best Health Habits

health habits to level up your life: healthy eating

There are lots of advice blogs, websites, podcasts, apps, and Instagram accounts dedicated entirely to this very topic. It turns out, you sort of are what you eat. We all know the basics: fruit and veggies good, sugar bad. But, sugar is damn tasty. Finding alternatives to unhealthy foods in your diet can set you up for success. All that’s required is a little googling and patience.

Forget about counting calories. Checking every nutrition label before chowing down is annoying (to say the least). Instead focus on meals that include a variety of nutrients, colours, and fresh ingredients. Think about the kinds of food that you have every day, and sub out certain ingredients for healthier alternatives. Do you love those quick oats pre-made porridge or oatmeal mixes? Make a healthier version: overnight oats. For snacks, swap store bought (and full of sugar) peanut butter for homemade nut butter. Have fruit instead of lollies. A fistful of almonds instead of a fistful of chips. Every little bit counts. 

To make your new healthy-eating habit even easier on yourself, plan ahead. Buy in bulk and divide into portions. Buy whole grains and low sugar foods. Steer clear of processed foods, if you can’t grow it, don’t eat it. Monosodium glutamate doesn't grow on trees. Neither does high fructose corn syrup or Yellow No. 5. Don't fall for reduced fat or low-fat promises on labels. Turns out, a lot of fats are good for you. And, those 'reduced fat' items fill in the lack of flavour with sugar which is actually what packs on the calories, not fats.

Best Source of a Healthy Lifestyle is Hydration

stay hydrated


It might seem a little obvious, but actually, we are probably all a little dehydrated right now. Scientists say you should drink when you are thirsty, so that whole 'eight glasses a day' thing is rubbish. It is critical to stay hydrated. Now, that doesn't mean you should constantly be pouring water down your throat, but you should keep a glass of water on hand nearby for sips. Or invest in a reusable water bottle. Not only will this keep you hydrated, but often when we think we are hungry, we are actually thirsty. Plus, water helps fuel your body so you can reach your everyday fitness goals.

Let's get this straight, dehydration is not fun.  Studies have shown that even mild dehydration can have negative effects on your mood and energy levels. That headache you get when you wake up, that's your brain telling you it is drying out. Have a glass of water in the morning to rehydrate and eliminate that headache it will also help moves things along for your morning deuce. 

Other side effects of dehydration include bad breath, dry skin, muscle cramps, and food cravings. Keep all this at bay with a simple glass of water. Not that tough, is it?

Everyday Fitness Starts with Exercise

exercise tips

It is a truth universally acknowledged that daily exercise is a good thing for your health. It's impossible to talk about 'everyday fitness' without talking about how to get fit. I'm not saying you need to head out for a daily 5K run, but it is really easy to make some small adjustments to your everyday lifestyle to level up your fitness, health and overall well-being.

Walk More

It may seem like a too simple to be true, but that's why it's the first step on your way to upping your everyday fitness levels. Instead of catching the bus to your local supermarket for your grocery shopping, walk. Take the stairs instead of the elevator. If it is within your means, walk to work, or get off a stop early on your bus or train commute and walk the rest of the way. Adding in a little light exercise can reap wonders on your fitness levels.

Also, bonus tip, don't spend your entire day sitting at your desk. Invest in an adjustable standing desk (or a sit/stand desk) so you can alternate between sitting and standing. If that doesn't appeal, take a walking break to the kitchenette or break room to brew a cup of REIZE, or step out for some fresh air. Give your brain a break, and your legs a stretch. There are many habits that shouldn't be part of your day, but walking more is one of the health habits we can support!

Find Your Exercise

There are billions of different sports out there from basketball to surfing and weight-lifting to Quidditch. You're not going to love all sports or be good at all of them. Some people love working out in the morning on a treadmill, some people like to sweat it out in an HIIT course after work; others love to get a run in during their lunch break. Try out a few different ones that you might actually like. There is no point pushing yourself through an exercise that you do not enjoy. You will most likely suffer through two weeks and then promptly forget about it.

Listen to your friend's suggestions or check out some fitness centres or gyms nearby. Often, gyms will provide free passes for potential new members to check out their premises and try a couple classes. And contrary to popular belief gyms are not just havens for eight-pack wielding muscles masquerading as humans, you will find people of all ages, genders, and fitness levels. People are there to level up their lives, it's the place for you if you want to level up your fitness.

It can be difficult to actually motivate yourself to workout. Your work day can be long and stressful and not everyone is a morning person. If you find you always need a boost to get you going, then don't forget to pack some REIZE to get you going in the morning, afternoon, or evening to ensure you get that workout and push yourself to your everyday fitness goals.

Get a Work Out Buddy

This suggestion doesn't work for everyone, but if you need a little encouragement or healthy competition, get one of your friends to try out a new class with you. Before you know it the two of you could be racing each other in the next Tough Mudder competition! Alternatively, you could interpret your new working buddy as a PT. Personal Trainers are a great resource if you can afford them and are willing to listen to them. Gyms often employ or recommend personal trainers if you are interested in having a more directed work out. However, getting a PT is a bit like accidentally locking yourself into a sauna with an angry cat - intimidating, scary, sweaty with a high chance of tears. 

Try an App

What an age we live in! Nowadays you don't necessarily need to join a gym or get a PT to level up your everyday fitness. In today's world, you can download numerous (and free) apps from the Google Play and Apple Store that will provide you with straightforward workouts. If you love a good story - especially one with zombies why not try out Zombie's Run!? A running app that simulates zombies chasing you so you pick up the pace! Or any of the numerous 7 minute HIIT apps that involve 7 minutes of high energy workouts, including planking, jumping jacks, lunges, push-ups, and triceps dips to give you a quick all body workout that will make you break a sweat. You could knock out one of those during your lunch break. Make exercise a priority in your goal for everyday fitness. 

Creating Better Work-Life Balance

exercise tips

All work and no play make you a very dull person. Your new health habits should include enabling a healthy balance between your work and your personal life. If you have found a job you love and a career that you are flourishing in, that's great, but it shouldn't define your entire life. Unless you are on the brink of a cure for cancer or diabetes. Or are solving world hunger. Or are Elon Musk. Actually, if you are Elon Musk you can do whatever the hell you like. Thanks for the Teslas, batteries, and making sci-fi dreams of space travel real.

A work-life imbalance can be a huge source of stress. And while a healthy diet and exercise can help relieve stress, if you are really looking for new health habits to level up your life and everyday fitness, then you should aim to minimise stress in all avenues of life.

First of all, don't bring your work home with you. This is one of the most crucial health habits. If you work from home, have a designated working area, like an office or a desk. Leave the spreadsheets and emails alone when you are on your off hours. Catch up with your friends and family, surf the web, head to the gym, or binge on Netflix. On the flip side of that tip, respect work hours. Someone is paying you to show up on time, do what you promised, and be reasonably pleasant to everyone. Do not let your personal life take up your work hours with calls to friends or family for hours, or taking extra long lunches.


This is the First Step to Everyday Fitness

Being the best version of yourself is a great thing to strive for, but don't wear yourself out. You are human, you are not perfect. No one is. But, as you've already clicked on this article you already know that you want to begin practising healthy habits and upping your everyday fitness. With some of these health habits and tips circulating your consciousness, maybe you can just level up your life, one little step at a time.

written by Orlaith Costello

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Cost of Energy Drinks: How Much Are You Spending?

Written by Orlaith Costello

The cost of energy drinks can be a sore spot for fans of energy drinks. As consumers, we always want to get the best value and deal - no matter what the product. But the market keeps changing and growing. And the cost of energy drinks seems to keep increasing, along with consumption. How much are we spending? Who knows!


Energy drinks have transitioned from being a niche product to one of the fastest growing products in the global drinks market. Energy drinks are in a booming industry that continues to grow. Today there are hundreds of energy drinks on the market, ranging from 5-Hour Energy Shots to massive 500ml cans of Red Bull and Monster. And of course Australia’s first powdered energy drink, REIZE.

Why is the Cost of Energy Drinks So High?

The cost of energy drinks hasn’t always been high, but as their popularity and market increased, so did the prices. The three main reasons for the continued rise in the cost of energy drinks are the following:

  1. Cost of Production - including testing and market research
  2. Advertising and marketing
  3. Distribution

Unlike soft drinks, energy drinks are mostly advertised on their performance enhancing qualities. Most famously, with Red Bull’s ‘it gives you wings’ slogan or with V energy’s latest ‘The big hit that improves you a bit’. Kudos for the rhyme, but not exactly a great brag, right? Not many energy drinks rely on the flavour or taste of the product to sell it. One example of an energy drink that does market its flavouring is, of course, REIZE with our slogan 'Most Flavoursome'. However, the overarching trend in the energy drink sector is to focus on energy boosting qualities. This separates energy drink from soft drink marketing significantly.

For example, Coca-Cola and Pepsi do contain caffeine and sugars, but they would not be classed as energy drinks. Likewise, energy drinks even though they may look and taste and be in the safe fridge as soft drinks will never be classed as soft drinks. The is because people will say that they ‘want’ a Coke or a Pepsi, but they ‘need’ an energy drink. They need that boost. Why? Because our culture demands it.

We Live in A Fast Paced World

The world has never been as busy and chaotic as it is today. With everyone scrambling for the latest news, the quirkiest new trend and the most likes, loves, or smiley faces on our photos or posts. Our culture can be exhausting. Keeping up with ourselves is a draining task, so frankly we have created energy drinks as a way to keep us going. That high demand for energy is met with high supply of energy drinks and other stimulating products. Energy drinks are an easy and effective way to get a rush of energy. With relatively low risk and high reward, that sounds like a good investment to me.

Energy drinks have become staples at colleges, where students crave alertness - both for study and staying out all night. What is often the main cause of their popularity is caffeine. When a person is consuming alcohol, this often leads to tiredness, lethargy and passing out. A serving of an energy drink will often mask the effect of alcohol and make the person feel more alert and sober than they actually are. As Murray Carpenter notes in his book Caffeinated, there’s plenty of precedent for the nightclub staple of Red Bull and vodka, or of supermarket versions like Four Loko, which originally contained roughly six beers and hefty amounts of caffeine

With such a high demand for energy drinks, you would think that the cost of energy drinks would decrease. While there are numerous deals online for cheap energy drinks, and bulk offers, the overall trajectory keeps increasing. As products and processes improve and demand increases.

Can't We Simply Drink Coffee?

Of course, we can get caffeine from coffee, but energy drinks contain from 2.5 to 35.7mg of caffeine per 30ml serving of energy drink; energy shots may have as much as 170mg of caffeine per 30ml. Energy drinks generally contain about the same amount of caffeine, and often even less, than brewed coffee. Estimates for the amount of caffeine in coffee can go as high as 30mg per 30ml serving. In the US, energy drinks and shots are usually sold as dietary supplements or food products, which don’t have a caffeine limit. And other ingredients in energy drinks included for additional benefits — such as taurine and ginseng — aren’t regulated by the FDA.

For children and adolescents, more than 200 mg of caffeine can be dangerous, and the American Academy of Pediatrics advises against giving children energy drinks. At REIZE we recommend two doses of our energy drink a day and we have warning labels against serving to minors. Our beverage is also much more versatile and you have the option of making it weaker or stronger - depending on your preference and caffeine tolerance.

Facts About Purchasing Energy Drinks

The thing about facts? They can be super boring and difficult to get through. So we have cut through the text and made an infographic with all the Cost of Energy Drink facts. Like how Australian's will consume approximately 700 million energy drinks this year alone. And on average an Australian would consume around 28 energy drinks each. 14% of energy drink consumers have three or more per day, and 4% drink five or more per day. And of those energy drink consumers, a whopping 70% of people believe energy drinks are too expensive. In fact, energy drinks around the world are expected to grow at an annual growth rate of 10% per annum for the foreseeable future and some are even tipping them to surpass coffee as the preferred caffeinated beverage of choice.

Can They Keep Up The Cost?

Global energy drink sales have grown by more than 50% since 2005 and represent the fastest-growing segment of the beverage industry. It all adds up. Some companies have to wonder if the price of their product makes them less attractive. But, the demand is still so high, that energy drinks the world over can afford to charge more to meet that demand. And that is just business.

As the energy drink market grows, new brands and products are settling in and finding a niche. The energy drink market started off as a counter-culture. Now, it is one of the more profitable markets in the global beverage industry. This no longer niche market will diversify more and more as consumers gravitate towards their favourite kinds of energy drinks. For instance, you have the classic cold and fizzy sugary versions - like Red Bull and V - the intense caffeine hits - like energy shots - and of course powdered energy drinks like REIZE. With numerous other varieties on the market.


Cheap Energy Drink Deals

Just because the costs of energy drinks are high, that doesn't mean you have to pay them. We are not suggesting you dip your toe into the black market of energy drinks - if such a place exists - do your research and find good deals online. From coupon codes to flash sales, there are tons of great deals out there, just waiting to be found. We’ve done our own investigation into the best cheap energy drink deals you can get in the Australian market. You can see our findings here. More of a bulk-buying novice? Check out our tips on the best bulk buying strategies and more.

REIZE: An Affordable and Approachable Product

We would be amiss if we didn't mention one of the most versatile and affordable energy drinks on the market: REIZE. It's Australia's first powdered energy drink. It is sugar-free, contains caffeine, Taurine, Ginseng and a mix of B-vitamins. Unlike the traditional cold and carbonated drinks that come in a can, you can mix REIZE  with cold still water, with hot water to make a delicious hot drink, with soda, juice, and much more. It really is incredibly versatile!

We sell REIZE directly from our websites and deliver right to your door. And, if you live in Australia, postage is free - can anything be better than free delivery? How about incredible savings? We offer various amounts in our online subscription service. From 12 drinks all the way up to 600 drinks, choose delivered monthly or delivered one-time only.

Plus, with our membership, you are in control. And even though you can cancel your membership anytime, we reckon you will absolutely love our drink and join the growing number of people making it their affordable go-to energy boost month in, month out. Even if you decide that REIZE isn't for you, we hope we gave you a little more insight into the hows and whys of the cost of energy drinks. 

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Pre Workout Supplements: Bringing a Boost to Your Workouts?

Written by Orlaith Costello.

Pre workout supplements are often on the mind of personal trainers, bodybuilders, and gym-junkies. Are you considering taking supplements, but wondering about alternatives? If you want to get the most out of your session, you need to consider what you need to do to have the best pre workout plan - and what you do afterward too.  Taking pre-workout energy supplements can give you greater focus, and increase your energy and endurance levels. But they aren't the only option. Many people reach for an energy drink for that quick boost, or go the natural route, and focus on diet and pre-workout snacks instead. So what's best for you? Here are some details about both to help you decide.

Why Take Pre Workout Supplements?

Supplements are exactly what they call themselves. They supplement your workout - i.e. they allow you to do a  bit more, to achieve a bit more. But what are pre workout supplements, and why take them?

You may find that when you are working out that fatigue sets in sooner than you'd like, or that after a long day of work you just don't have the energy or the drive to do your best at the gym. Pre-workout supplements can help provide you with a pre-workout energy boost that can continue on into your workout so you get the most out of them.

Many of the ingredients in pre-workout supplements are intended to give athletes the perception that their workout is supercharged as they increase blood flow, heart rate, focus and more. The ingredients themselves do not make people bigger and/or stronger - they allow the person who's taking them to reach their goals.

The pre-workout market is huge, yet we can divide the whole industry into three fields. On the left, we have pure stimulant based pre-workout supplements, in the middle, we have the full-spectrum highly effective pre-workouts, and on the right, we have the stimulant free pre workouts that kick some butt too.


How Do Pre Workout Supplements Build Muscle?

As mentioned above, pre-workouts don't necessarily build muscle. No matter what the big guy at the gym says. How they work is that they can lead you to increase the amount of muscle you build by increasing the amount of work that you do. If you have increased strength, then you will lift heavier weights, do extra cardio and more. Thus, leading to bigger muscle growth. You will have more energy, you will work harder and for longer. Pre-workout supplements aren't a magic powder or pill. But they could be a gateway to your best performance. 

Are There Different Kinds of Pre Workout Supplements?

Yes, there are. And sometimes it can be difficult to choose or even find out what is better for you.

High stimulant pre-workouts are where it all started. Something about taking a huge dose of energy before lifting some weights creates a euphoric feeling that nothing else can match. Based on this, companies are more than happy to give you pure energy (especially because it’s cheap).

In the middle, we have the full-spectrum pre workout supplements. These pre workouts have energy like in our far left category, however, they also have performance enhancing ingredients like BCAA, beta-alanine, citrulline malate, and more… All in real-world clinically tested proper dosages. Something those high stimulant pre-workouts can’t match.

When taken, these full spectrum pre workouts are amazing. They deliver energy, focus, power, endurance, and most importantly – results. 

The far right category holds the stimulant free pre-workout options. These contain straight non-stimulant performance enhancers like those full-spectrum additions we mentioned. Many, many people opt for stimulant-free pre workout supplements over their counterparts for these reasons: they don't interfere with their sleep, they allow more muscle pump, and they don't dehydrate you as quickly as caffeine supplements do.


Common Ingredients In the Best Pre Workouts

Generally, pre-workout supplements contain some or all of the following: Protein, Creatine, Beta-Alanine, PB2, Arginine, and more. These ingredients are known to optimise your workouts by promoting muscle growth, enhancing endurance, heightening focus, boosting performance, and they can even aid in immune function and physical recovery.

Pre-workout supplements also often contain caffeine, which is what gives users a boost before their workout. Usually, they contain much more caffeine than energy drinks, so it's always best to check the label to understand just how strong they are and how it might affect you. Certain supplements may also contain additional vitamins, and, depending on the vitamins, these additions can more specifically help you achieve your fitness goals.

Amino Acids

Amino Acids are a kind of protein or building block of your body. And are what your muscle tissue is made of. But beyond acting as simple building components, a few amino acids have all-star roles in building muscle. Primarily, L-leucine is an effective muscle growth ‘trigger’. Additional amino acids have additional muscle building properties, but all-in-all, if your pre-workout has amino acids then it is promoting muscle growth when you work out. Some pre-workouts contain a testosterone booster component. This results in both an increase in muscle growth affinity as well as increased aggression and better focus in the gym.


Creatine is one of the most prevalent ingredients in pre-workout supplements. And is perhaps the most most-known strength enhancer. It helps build more muscle and provide you with more energy across your workout. Creatine helps to give energy to the cells, especially to the muscles, so getting in some extra creatine before your workout effectively aims to give your body (and specifically your muscles) more energy for your workout.


Beta-alanine helps to protect your body from damage caused by lactic acid build-up that comes about due to exercising. Beta-alanine increases the levels of carnosine in your body, which effectively rectifies your pH levels so that you aren’t so acidic. Beta-alanine must be taken before working out to have this protective effect. Beta-alanine is also known as CarnoSyn. Newbies to beta-alanine should expect a strange warm tingling sensation after taking it - It’s nothing to be scared of and you will get used to it!



Caffeine is one of the primary ingredients in energy drinks, supplements, and a good old cup of joe, that gives you an energy boost. And, in moderation, caffeine can be a helpful addition to your daily routine. In most cases, caffeine makes you crash once the effects wear off. This often leads to increased consumption of caffeine, and as it is a diuretic, it can lead to dehydration. Dehydration can lead to headaches, muscle soreness, and even nausea. For this reason, you need to get to know your body and your limits. If caffeine doesn't sit well with your body look for a low dosage or caffeine-free supplement. Look for energy drinks with lower levels of caffeine and/or adjustable levels like REIZE. 

Caffeine is great in small doses. It is linked to increased metabolism, drive and concentration, better recovery time, increased strength and endurance, and lots more. Save yourself some money and get some caffeine pills, and take one 200 mg pill 15 min before you workout. And always drink lots of water.

Several studies have shown that taking caffeine can provide a physical boost before a workout. For instance, a 2012 study in the Journal of Strength Conditioning and Resistance found that men who took caffeine supplements could deadlift, bench press and do another heavy lifting at greater weights compared with men who took a placebo. Other studies have suggested that runners and rowers can increase their aerobic capacity with a dose of caffeine, although the studies noted that the benefits of caffeine tend to wane as people develop a tolerance to it.

Caffeine Risks and Side Effects

However, too much caffeine can pose a health risk, and supplements can contain much more than is found in food or drinks. A person could guzzle gallons of coffee and not suffer from a true caffeine overdose. But even at much lower levels, caffeine can worsen underlying conditions such as a heart arrhythmia, leading to cardiac arrest.

In recent testing, the supplement testing company LabDoor looked at 45 popular pre-workout supplements and found that many contained extremely high doses of caffeine. One supplement contained 435 milligrammes of caffeine — almost as much as four cups of coffee. (The research has not been published in a peer-reviewed journal, meaning it has not gone through the standard process used to vet scientific findings. LabDoor also links to sites such as Amazon and The Vitamin Shoppe, where consumers can purchase the supplements, and receives a commission on those sales.)

Different Reactions

Getting an extra boost before you start your workout can certainly enhance your time at the gym. And there’s nothing more satisfying than seeing your hard-earned results. But all the best results in the world can be taken away in a round of bad side effects. 

It's important to note that all bodies are different. Even among brothers and sisters. While most of the info in this article is broad, get to know your body and figure out what works for you. Check the ingredients to find the pre-workout supplement that meets your supplement needs, as no two athlete’s fitness levels and fitness goals are ever identical.


Energy Drinks As Pre Workout Supplements

Most of us are familiar with energy drinks - obviously if you are on this website. They boost our alertness, help with physical recovery, and give a little extra energy jolt during the day. So might they act as a good alternative to pre workout supplements?

Honestly, it can depend on the energy drink you tend to go for. Some energy drinks on the market today are full of sugar and insane levels of caffeine. The sugar alone could mess up your diet and the caffeine can mess you up in a psychological and physiological way. There are better alternatives to caffeine packed and sugar stuffed drinks when preparing for a workout, but what else do they offer?

Some energy drinks add in some extra ingredients which may look good, like Citrulline (or citrulline malate), Ginseng, Taurine, Guarana, Gingko Biloba to name a few. Each of these ingredients has their own unique benefits and side effects. From increased stamina to increased focus and more. With numerous brands on the market, you will never be short of an option - for more info read here. However, we here at REIZE have our own favourite.

REIZE Supplement Alternative?

We know we are biased, but that doesn't mean we don't have a point. 

What makes REIZE and its ingredients so different compared to other energy drinks found on the market is its versatility as a pre workout powder drink option. You can mix REIZE Energy Drinks any way you want. Combine our powdered energy drink mix with water, soda water or brewed hot from the kettle. Or experiment with your favourite juice, cocktail and other drinks. You can adjust the strength, add it to protein powders, pre-workout yoghurt and more. Be sure to check out Marty and Steve's experimental 'Will it Mix?' YouTube series for more ideas.

Another plus for our side is the value. Pre workout supplements and protein powders can cause quite a dip in your bank account and wallets. No other energy drink is as good a value as ours. We even save you the trip to the store to pick it up with our home delivery. We challenge you to find a discount drink, or energy drinks on sale, that are a better value than our regular prices - in fact, we beat you to it and found some on our own here.

For more info on what is included in our drink, check out our more info page. REIZE is packed with Taurine, Ginseng and contains a sensible amount of Caffeine to give you a great boost for your workout, without a sugar crash as it is sugar-free!

So What Are You Having Before Your Workout?

Are you playing it safe and staying natural? Planning on sampling some pre-workout supplements? Or giving energy drinks a go? If so, check out our website for more info on our drink and maybe even join the member club! Select how many drinks you want each month, pay a low monthly fee and they get delivered straight to your door. Cancel anytime - no risk, no worries.

Whatever you decide is right for you, make sure it's your decision. Like we said above, everyone's body is different  - so you may need to experiment to find the best pre workout supplement for you. And if you are trying to reach your fitness goals, focus on you and your body and quit worrying about what your friends and fellow gym goers are doing. Find your pre-workout supplements routine and don't forget leg day!

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Bulk Buying Energy Drinks: What You Need To Know

Written by Orlaith Costello.

If you are a shop owner, gym manager, sports coach, or avid energy drink fan you are in need of this article to get the best drinks at a wallet-friendly cost. If you drink a lot of energy drinks, getting the best bang for your buck when it comes to bulk buying your drinks is an essential skill. Some energy drinks can cost you nearly $5 a can for one drink. You have most likely come across numerous deals online for crates/boxes/multipacks of your favourite energy drinks and thought to yourself, is it worth it? And the truth is, it can be if you are smart about it. So here is everything you need to know for bulk buying energy drinks - in Australia, we can’t guarantee that this advice is universal. But, did you know our postage is? Bulk buying and stockpiling aren't just for preppers, it's for thrifty people who love a good deal and an energy boost as well.

Why Buy in Bulk?

Those of you who don’t tend to plan for their future probably are wondering this exact question. You are the kind of people who won’t be found counting their pennies at the end of the week. Trying to determine if you are going brunching with friends or to the market for free food samples. However, those thrifty among you readers who appreciate a good deal - i.e. anyone who clicked on this article - know the value of each of your pennies. You aren’t going to spend a boatload of money for a few quick energy fixes when you could buy ahead of time. That way you will always have your favourite energy drink waiting for you at home. So why buy in bulk? Save money and always have your favourites on hand.

Dangers of Buying in Bulk

There is a danger in everything we do - unfortunately. When buying in bulk, you could get a little...obsessed. I’m not necessarily referring to preppers - i.e. people who prepare for the end of days/apocalypse. Those people know how to bulk-buy. Some of them are likely on the lookout for deals on bulk buying energy drinks. And why not? They are going to need a boost if they are holding off hordes of flesh-eating zombies or raging cannibalistic reavers, or the alt-right. Energy drinks can give them the boost and focus they are looking for and if there was an energy drink you’d want to have on you at the end of the world it’s REIZE. For one thing, it’s small so it won’t take up room in your emergency backpack. And for another thing, it’s super versatile so while water may be scarce, there are a tonne of other combinations you could use to get the boost into you. Check out our 'Will it Mix' playlist on YouTube - if only to see Marty and Steve's epic reactions!

Non-Apocalyptic Dangers of Buying In Bulk

In today’s present non-apocalyptic climate there are some more mundane dangers of bulk buying:

  • Not having space to store products
  • Buying products that spoil

Thankfully REIZE doesn’t fit into those categories easily. REIZE has a long expiration and it comes in small little sachets they don’t take up a lot of room. So the only harm in buying in bulk for REIZE fans would be:

  • Overconsumption

The main danger would be that because you have so many energy drinks on hand, you could over-indulge to your detriment. Caffeine overdose is a very real and very serious threat. Symptoms can include dizziness, increased thirst and diarrhoea. But high caffeine doses can cause major health issues, including irregular heartbeat and seizures. As such, caffeine intake should be moderated and taken very seriously by any fan of energy drinks, coffee and any other caffeine products. So, as long as you can limit yourself to the recommended daily allowance for energy drinks, which are often monitored for your age group, you should be fine.

Traditional Bulk Buying: Wholesalers

Wholesalers are seemingly infinite cornucopias of abundant products of any description. Costco, Campbells, The Distributors, are just a few of the names you may be aware of when the term wholesaler is bandied about. Campbells offer an extensive online catalogue of energy drink deals, from the expected Red Bull to the barely energy-drink-classed Berocca. Joining a wholesaler is essential for small business owners and similar to get the best deal in order to make a profit. If you are bulk buying for your own use you can set up an account and try your luck at finding a good deal. You’ll need an ABN (Australian Business Number) and the capacity to not get overwhelmed or overexcited and bulk buys everything you see. Unless it’s toilet paper. It is never a bad idea to bulk buy toilet paper. Although wholesalers like Campbells are a prepper, hoarders, and deal-junkies fever dream of deals, they aren't the only real-life place to make savings. It's a good idea to keep an eye on Woolies, Coles and Aldi doing deals from time to time, all make a difference when trying to keep costs down but yields high.

Where to Look for Bulk Buying Deals

As well as perusing through wholesalers online catalogues, you can find some of the best deals for bulk buying energy drinks online. But, let’s be honest. The first step for all of us is going to be Google. Or Bing if you are living in the past. The best places to find deals online for bulk-buying energy drinks are online forums for fans, coupon sites and deal comparison sites. Or looking online for great deals.

Deal comparison sites are great resources for finding the best deals out there on any product. Energy drinks are no different. Sites like OzBargain, ShopBot, All the Deals, Get Price and more are excellent resources for finding bulk buying deals.  Also, don't forget online stores like Dan Murphy's, eBay, and in the future Amazon. These outlets are often the places where we find the best deals. If you are looking to start bulk buying, don't forget to peruse their online shelves.

We Searched for Cheap Energy Drink Deals For You!

You can peruse those sites and search results to find some of the best deals out there. But, these results are constantly updating, so it’s good to keep an eye out for great deals. We’ve noted some of our best findings here. Why did we find deals on our competitors you may ask? Well, it might be over-confident but we believe in our product and have the stats to back up our claims that our drink is one of the best valued and most versatile energy drink products on the market. We’ve taken a look at recent and currently live deals from various comparison websites to find the best deals to find the best cheap energy drinks in Australia. It should be noted that for many of these brands, you can sometimes find promo codes online to help to reduce the prices further. We want you to get the best deal, and you can only do that with the best investigation. Check out the article for yourself and if you can find a better deal, let us know! Even if you decide not to buy REIZE, hopefully, we will have helped you find a better deal on your energy drink of choice.

Why Bulk Buy Energy Drinks?

You're Awesome
I have touched on this above, but it has to be discussed. A lot of energy drinks have a long shelf life. Some more than others. If you don’t open a can of an unspecified tomato-hued bovine creature and keep said can refrigerate it can last up to at least two years. However, powered energy drinks like REIZE can last longer, simply because they don’t require special storing. Although damp free is preferable. Plus, due to REIZE's small packaging, it can be easily packed in anywhere. Energy drinks can provide you with a boost when you need it most. Like when you are on your last lap on the track or are in the final quarter of your match. Or when you have a paper due in the morning, and only have the reading completed. Or even when you keep getting pwned by n00bs on the internet. This isn't news, their function is in their name. We all need a little boost from time to time. Often it can be when we don't have anything on hand and zero motivation to go to the shops to purchase an energy drink. So bulk buying can save you in those moments. By stockpiling your favourite drinks, you will never be energy deprived when you need a boost ever again.

How To Buy REIZE in Bulk

Now it wouldn't be fair of us to outline all the benefits of bulk-buying without flogging our own product. We sell REIZE directly from our websites and deliver right to your door. Plus, if you live in Australia, postage is free - can anything be sweeter than free shipping?

We have a range of different pricing options and amounts in our online subscription service. From 12 drinks all the way up to 600 drinks, choose delivered monthly or delivered one-time only. Prices start from under $1 per drink including delivery to your home. See a full list of all of our options here.

Unlike some other online subscriptions, you can opt out anytime. No contracts, no lock-in period, no notice required. We're all about giving people what they want with no fuss. So, there’s no risk, no worries, you are in control. And even though you can cancel your membership anytime, we reckon you will absolutely love our drink. Plus, you will be joining a growing number of people making it their go-to energy boost month in, month out. That sounds like a great club to be a part of, doesn't it?

Our Conclusion On The Best Bulk Buying Energy Drink Practices

It really boils down to just a few simple guidelines:

  1. Study all the info you can find
  2. Keep an eye out for great deals
  3. Try out different brands to see what works for you - even if it's not REIZE
  4. Try both online and offline bulk buying avenues

We did our best to find you the best deals and practises out there. For all of us energy enthusiasts should come together and share our knowledge. There may be great deals on other energy drink brands out there in the internet ether, but we know our product is stellar in terms of quality and value for money. We are so confident that REIZE provides a better boost, is tastier and more versatile than other options. And most importantly, REIZE is better value than every other energy drinks in the market. Even if you decide that REIZE isn't for you, we hope we helped you save a few bucks today. And if you are secretly filling a bunker somewhere with shotguns, zombie repellant, tins or beans, Tim Tams and energy drinks, we call dibs on the top bunk.

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Are Energy Drinks Bad For You? Dangers Or Side Effects?

Are Energy Drinks Bad For You?


Finally, we get to the bottom of the big question: Are Energy Drinks Bad For You? What are the dangers of energy drinks, the side effects of energy drinks on your health? We've done the research so you don't have to.

There is no easy answer to that question because the answer is yes…and no. There are definitely drinks out there that are healthier – like a kale avocado smoothie – and that are worse – brownie, ice cream, and chicken nugget smoothie.

There is a broad spectrum of beverages but the essential idea is that anything in excess is bad for you. Our bodies, like nature, crave balance. Too much kale could block up your system for days and caffeine overdose is a very real thing. So, are energy drinks bad for you? We’ve gathered together our own research to try and address some of the misinformation. Here are the facts.

Typical Ingredients of an Energy Drink


Energy drinks, by definition, provide consumers with a boost of energy. They contain stimulants, most commonly caffeine, which provides mental and physical stimulation. They can contain sugar or other sweeteners, herbal extracts, amino acids and B-vitamins to increase their stimulative properties. Brands will also include different flavourings to create their own personal taste. Typical ingredients you’ll see in energy drinks are caffeine, taurine, ginseng and B-vitamins.

Taurine – The Wonder Molecule


Taurine is a naturally occurring amino acid. It is believed to be helpful in treating a variety of conditions from high blood pressure to depression. A typically healthy individual will naturally produce taurine on their own. However, a low protein diet, such as veganism or vegetarianism, would require supplementation in order to notice any natural effects.

Taurine is a natural neural inhibitor, meaning it is a natural anti-anxiety drug, or in layman's terms a happy drug. In fact, it is often added to anti-depression and anti-anxiety medication. Happier people are more likely to engage in activities which prolong hormone highs, like exercising; which in turn helps to relieve stress. It’s a circle of happiness created by taurine. For this reason, taurine is referred to as a “wonder molecule” in Japan where it is a huge part of their diet.


side effect of taurine energy drinks

The Bull Sperm Myth

There is some speculation around the source of taurine in energy drinks. Many animal rights groups claim that the taurine used in energy drinks and other products is sourced from bull sperm. Hence its name (Taurus the Latin for bull), and some brand names like Red Bull. However, I’m going to have to ask them to put aside their tin-foil hats. Taurine was first discovered in ox bile in 1827. That is the extent of the link between taurine and bulls. Taurine is typically synthesised in labs. No one is doing anything to any bulls for your energy kicks. Promise. It’s official. Taurine does NOT come from bull sperm.


Ginseng – All Healer

Ginseng is a powerful and widely used medicinal herb, which is understood to improve physical performance and mental focus. The medicinal herb is a member of the Panax family, literally meaning “All-Healer” in Greek. It grows in the Northern Hemisphere only, with the Asian variant being the most powerful. In fact, it has been used in Chinese medicine for over 5,000 years. As its original Greek name suggests, it has been used to help with every ailment. Including everything from mood disorders to diabetes, to mental and emotional stress. However, you like it, - chewing the root, brewed in tea - it has some potential benefits besides an energy boost.



B Vitamins – Couldn’t B Any Better


The B-group vitamins are made up of 8 water-soluble vitamins that are needed for optimum metabolic function. You are usually guaranteed to find at least four B vitamins listed on your energy drink’s nutritional facts. These may include vitamin B3 (niacin), vitamin B1 (thiamine), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin B12 (cobalamin), or vitamin B5 (pantothenic acid).

Sugar & Sweeteners - Any Health Benefits?


Sugar isn’t always bad for you, in fact, there are many benefits to including it in your diet. However, like many substances, in high amounts, it can be very unhealthy. It is particularly dangerous in drink form, as your body does not recognise the sugar intake. Most energy drinks contain roughly 30g of sugar. However, there are many sugar-free versions which use artificial sweeteners instead – like REIZE!

The artificial sweeteners used as substitutes for sugar help deliver the same ingredients without the refined sugar effect, but there has been some controversy over how they may affect your body. Overall, there is no evidence that artificial sweeteners are associated with health risks in humans. They are among the most heavily studied ingredients on the market. Indeed, aspartame has been declared safe by over one hundred food safety regulatory agencies around the world.



Caffeine – The World’s Favourite Psychoactive Drug


Energy drinks in Australia are strongly regulated and must comply with the Australia New Zealand Food Standards Code. Some contain up to 80mg of caffeine per 250ml, the same as a cup of instant coffee. This means that the majority of energy drinks contain the same, or lower, levels of caffeine as a cup of instant coffee. And less than half the levels found in a standard espresso.



Most of the effects of energy drinks on cognitive performance, such as increased attention and reaction speed, are primarily due to the presence of caffeine. Caffeine is the most popular ingredient in any energy drink. Indeed, it is the most popular drug in the world. It has been the world’s drug of choice since it was discovered by cherry-loving dancing goats in Ethiopia centuries ago. Although caffeine sometimes has a bad reputation, if you have no underlying heart conditions or low tolerance to caffeine, it can actually be of great benefit to your standard of living.

Sides Effects of A Caffeine Overdose




Caffeine improves your motivation and focus, by increasing catecholamine signalling. When taken in substantial amounts, the semi-standard 100mg that comes from a strong eight-ounce coffee, for instance, it functions as an adenosine impersonator.

When you are awake, neurons are firing in your brains. As they fire, they produce adenosine as a by-product. Essentially, adenosine tells your brain when the body is tired. Your nervous system is actively monitoring adenosine levels through receptors. Normally when adenosine levels reached a certain point in your brain and spinal cord, your body will begin to fall asleep or start getting tired. Caffeine is almost identical to adenosine. After you’ve consumed and absorbed caffeine, your brain can’t tell the difference between the two. So caffeine effectively blocks the adenosine from doing its job and tricks the brain into staying awake. It starts to work after about 15 minutes and can last up to 6 hours, depending on your physical and chemical make-up 

Not only does it make you more alert, it also aids in releasing the happy hormone dopamine. So you’re happy, alert and aware. However, it won’t refresh you, it can’t undo a week of long nights and early mornings. It can give you a boost in the moment when you need it most. But eventually, you will need a good night of sleep to properly recharge.

Typical Caffeine Levels Can Cause:

  • Improved alertness
  • Better reaction time
  • Faster recall and  memory retention
  • Improved energy levels
  • Increased physical performance
  • Your heart beats faster
  • You urinate more
  • Your body temperature rises
  • Decreased levels of depression
  • A feeling of well-being
  • Replenished muscle glycogen
  • Helps ward off Alzheimer’s
  • Increased stamina
  • Reduced kidney stone formation
  • Helps prevent weight gain

The effects will vary, in length and strength of the effect, from person to person, depending on genetics, other physiology factors, and tolerance. Many other factors can impact the effects of caffeine, meaning you should learn how it affects you personally, as what is right for you, may be wrong for your neighbour.

Excessive Levels of Caffeine Can Cause:

  • Heart palpitations
  • Nausea
  • Vomiting
  • Headaches
  • Becoming delirious (be confused, have hallucinations or be very excited)
  • Insomnia
  • Nervousness
  • Can worsen cardiovascular disorders

Alcohol and Energy Drinks




Alcohol is a depressant drug that slows down the brain and nervous system. Mixing alcohol with any other drug can be risky. Mixing energy drinks with alcohol is particularly risky because the alcohol will slow you own while the energy drink speeds you up. While in this state you can easily lose track of the number of energy drinks (and caffeine) you consume. Which can lead to intoxication or caffeine overdose. The general recommended dose for energy drinks is two a day. The primary self-reported side-effects associated with drinking alcohol mixed with energy drinks include:

  • dehydration and a worse hangover
  • sleeping difficulties
  • increased heart rate or palpitations
  • gastrointestinal upset, vomiting and nausea

Mixing energy drinks with alcohol can also give a person the false sense of sobriety. This is because their brain is stimulated by the caffeine. However, although their mind might be more awake and aware, their body is still drunk. This can lead to car accidents and other risky behaviour. On the flip side, as they feel soberer they might be encouraged to drink more alcohol, which could lead to even more chance of risky behaviour, alcohol related accidents or alcohol poisoning.

While mixing caffeine with alcohol is common practice, scotch and cola and Irish coffee being two well-known examples, it is always good advice to limit your intake of alcohol and caffeine.

Negative Press




Energy drinks are often attributed with unfortunate and dangerous outcomes in the press. Often without fair and unbiased research into the topic. Numerous cases were documented in a study written by Adrian Rollins, for the Australian Medical Association. The study focuses on cases where people died or suffered serious cardiovascular problems after consuming energy drinks. Among those mentioned included “a 28-year-old man who collapsed while playing basketball after drinking three cans of energy drink five hours before the match. He was rushed to hospital suffering ventricular tachycardia and died three days later.”

A second case was “a 25-year-old woman with a pre-existing heart valve problem died from intractable ventricular fibrillation after drinking a 55-millilitre bottle of Race 2005 Energy Blast with Guarana and Ginseng.” As you can tell from these two cases alone, the people involved either had an underlying condition or drank energy drinks to excessive amounts. The energy drink labels may not have included the recommended dosage, or perhaps the patients were unaware of the caffeine contents. Either way, it was a tragic outcome resulting from an accidental overdose.

News reports from reputable and non-reputable sites began pummelling the masses with story after story of the negative effects of energy drinks. Which results in energy drinks having a bad public image. But, if used as per manufacturer's instructions, they are no more harmful than a cup of coffee.

So, are energy drinks bad for you?


As I said before, yes and no. If you are a healthy person with no caffeine aversion or sensitivity, then no. Especially if you aren't planning on drinking more than the recommended dose. And if you aren't planning on washing it down with some Jägermeister. Energy drinks provide you with more energy and mental stimulation. As long as you don’t abuse their powers energy drinks can be a great addition to a healthy lifestyle.

Check out our comprehensive Guide for even more energy drinks facts.

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Best Cheap Energy Drinks in Australia

Best Cheap Energy Drinks in Australia


If you are looking to find the best cheap energy drinks in Australia, you have come to the right place. We offer the cheapest Energy Drinks money can buy. It's as simple as that. We are so sure of this, that we wrote this article linking out to all the best deals that we could find for our competitors. Check it out for yourself! Even if you decide not to buy REIZE, hopefully, we will have helped you find a better deal on your energy drink of choice.

Are you craving a buzz, a little lift to your energy levels so you can get through another busy day? Of course, you are! And I’d bet you are weighing the cost of a nice flat white from your favourite barista or the free instant coffee in the break room. We are always on the lookout for finding the best deal and cutting costs where we can in all aspects of our lives. There’s no shame in getting more bang for your buck and with energy drinks, we have a cheap, easy and tasty way to get the energy boost needed to eradicate the afternoon slump. But, we don’t want to break the bank either.

So which energy drinks offer the most value? We’ve taken a look at recent and currently live deals from various comparison websites to find the best deals to find the best cheap energy drinks in Australia. It should be noted that for many of these brands, you can sometimes find promo codes online to help to reduce the prices further. We want you to get the best deal, and you can only do that with the best investigation!

REIZE Energy Drink



Before we show you the best deals for our competitors, we want to tell you a bit about ourselves. REIZE is a revolutionary energy drink powder which you can mix any way you like. You can mix it with still water, soda water or brew hot with boiled water. The dosage and control are given back to you, the consumer. You can even experiment with your favourite juice, cocktail and other drinks. Don’t let your imagination limit you. Check out our favourite blends here. The combination of caffeine, taurine and ginseng combines to give you an unforgettable long-lasting boost. Packed with B-Vitamins, REIZE will have you feeling great.

We sell REIZE directly from our websites and deliver right to your door! Plus, if you live in Australia, postage is free - can anything be sweeter than free shipping? How about incredible savings? We offer various amounts in our online subscription service. From 12 drinks all the way up to 600 drinks, choose delivered monthly or delivered one-time only. Prices start from under $1 per drink including delivery to your home. See a full list of all of our options here.

You can also cancel your membership anytime. No contracts, no lock-in period, no notice required. We're all about giving people what they want with no fuss. We like to make life easy! So, there’s no risk, no worries, you can even skip a couple of months if you aren’t going to be around to enjoy your package or have a stockpile all set up for your enjoyment. Skip a month or increase/decrease your monthly delivery with a couple of simple clicks. You’re in control. And even though you can cancel your membership anytime, we reckon you will absolutely love our drink and join the growing number of people making it their affordable go-to energy boost month in, month out.

Best Red Bull Deal


best red bull deal


Red Bull is probably the most recognisable energy drink in the world - thanks in part to their famous tagline ‘Red Bull gives you wings’. You will very rarely have a hard time finding a Red Bull at your local 7/11 or similar. That being said, just because they are most likely the most recognisable brand of energy drink, that doesn’t mean that it’s the cheapest. There are often Red Bull Energy Drink sales on sites like Dan Murphy’s or of course at your friendly neighbourhood Woolworths or Coles. 

At the time of writing this article, here is the cheapest place to buy Red Bull that we could find. Ebay is a treasure trove for finding deals and online stores often sell through the website. That deal for a 24 x 250ml pack costs just over $40, not including the shipping price of $13.48 for standard delivery, or $25 for express. That deal from Dan Murphy works out to be about $1.42 a drink for a 24 pack slab. This doesn't take into account their shipping fees, which vary depending on where in Australia you are. The more rural your location, the higher your shipping rate will be. The eBay deal works out to be $1.73. So it is good value, just not as good as others, especially REIZE where we will deliver 30 drink sachets for $25 which works out as $0.83 per drink. The other thing working against Red Bull is its form. Red Bull is the eponymous energy drink. Cold, fizzy and in a can. Unlike REIZE, it has nearly zero versatility. Have you ever tried flat room temperature, Red Bull? My advice would be: don't do it. It is not a good experience.

A Monster Of A Deal


monster energy drink deal

Finding a good deal for Moster energy drink for consumers in Australia is tricky. Thanks to American vendors taking advantage of Amazon in the US it is much easier to save a few bucks on bulk buying if you're living in the US. Unfortunately, we don’t have the same luxury and need to rely on supermarkets and online retailers running promotional deals. And it can be hit or miss. At the time of writing, it appeared no deals were available. To coin a phrase from the infamous American president, Donald Trump: 'Sad'. Prices are generally around $12 for a pack of four 500ml - so around $3 a drink - at the major supermarkets Coles and Woollies. And I don't think it will be too long before they have deals in! Keep your eyes out if Monster is your favourite, and if not, why not give REIZE a try?

Cheapest V Energy Drink Deal



We wouldn’t be doing right by energy drink enthusiasts in Australia by not mentioning V Energy! Is V Energy Drink your drink of choice? Then look no further for some cheap V Energy Drink options. It runs a little more expensive than Monster, but you can usually find it in a six pack for around $13 in major supermarkets. However, we came across a deal for 4 pack of 275ml cans for $4.66, that’s just over $1 a can. And on this deals comparison site, we found a deal for $30 for a 24-Can Case of 300ml V Sugarfree Energy Drink or V Black delivered to your door for $30. Which is about $1.25 a can. Their bulk cases from places like Dan Murphy’s start getting quite expensive (up to $2.99 a drink). So even with Australian brands of energy drinks, REIZE still beats the price!

Best Rockstar Bargain 

best rockstar energy drink deal

Does saving money make you feel like a Rockstar? We know that's how we feel! Plus, no way can anyone maintain a high profile career without a bit of cash and a good stash of energy drinks. Like Monster, it can be difficult to find a decent deal on American energy drinks on this side of the Pacific. They don't deliver straight from their website to Australia, only to the US - unlike REIZE, we offer free delivery in Australia, but we will post to anywhere in the world. However, it's good to keep your eye on comparison sites if you want to save a few dollars while buying in bulk if Rockstar is your thing.

The Mother Of All Good Deals



The brand may claim to be the Mother of all energy drinks, but we've got it beat on price! A mother will get you out of bed in the morning! We found a deal for a bulk offer of 15 x 375ml cans for $21.99, that works out to be about $1.47 a drink. Alternatively, on good old reliable Dan Murphy's we found this deal for a case of 24 ($11.49 per pack of 4, or $59.99 per case of 24) that works out to be $2.50 a drink, but the drinks are nearly double the size. But again, this doesn't include their shipping prices, which will obviously increase the prices depending on where you live. If you do some digging, it's easy enough to find a decent deal for Mother online. That being said, at all price points, REIZE still has it beat. You just have to ask yourself, do you want your mother to get you up in the morning, or REIZE yourself on your own terms? REIZE is as cheap as 62c, delivered straight to your home. No coupon required.

XS Energy - The Cheapest On The Market?



Did you come here looking for XS Energy Drink? Surely REIZE is not cheaper than Amway's own energy drink? Aren't Amway supposed to offer great deals? Well, it turns out ours are also better! You can get an XS™ Mixed Pack Energy Drinks - Pack of 12 for $ 32.80. With this option, you do get to sample all of their flavours, but you don't get the same value that you would get if you got a package of REIZE delivered right to your door.

Our Conclusion On The Best Cheap Energy Drinks



We did our best to find you the best deals out there. Why would we do this? Are we mad? Probably a little bit. We are so confident that REIZE provides a better boost, is tastier and more versatile than other options. And most importantly, REIZE is better value than every other energy drinks in the market. Even if you decide that REIZE isn't for you, we hope we helped you save a few bucks today. Share this post around with your other energy drink deal lovers. See who can find a better deal than the ones we found.

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REIZE: Is it the GFuel of Australia?


This is where REIZE Energy Drinks steps in with an energy drink that is not just better because it's Aussie owned, it's not just better because it has "Optimum Boost", it's just plain better - for many reasons. Whether you're gaming, playing sports or working hard, we are all searching for something to give us an edge. Something to help us win the game of life.

We are going to take a look at what is GFuel, G Fuel ingredients and compare GFuel to REIZE. If you live in Australia, and you love to win, then you've come to the right place. In response to public backlash against energy drinks with caffeine and their links to possible caffeine overdoses, many energy drink powerhouses went through rebrands and reevaluations.

The traditional styles of energy drinks, i.e. cold, carbonated, highly caffeinated, and canned versions, were replaced by other products that provided the same kick but in a different way. One of which was GFuel. Another was REIZE, which has been called the GFuel of Australia.

To be honest, they are similar in the same way that Red Bull and V are similar. Some things are the same, but they are still different.

What is GFuel?


If you’re a fan of energy drinks you will most likely have heard of GFuel. You will also be familiar with it if you’re a gamer. The ‘G’ in GFuel is for gaming after all. The Sydney Morning Herald even referred to it as gamer's "secret sauce".

Their backstory is steeped in gaming. According to their website, their story began back in 2008, when an unnamed pro-gamer started using a pre-workout supplement called Gamma Labs PTF to fuel his performance and career.

A professional gamer needs to be constantly focused, even after hours staring at a screen. The PTF was working for him, but it was a bit unnecessary as they didn’t have any need for muscle growth. He wasn't preparing his body for an intense workout.

So, the Gamma Lab team created a “specific energy formula designed to increase focus and concentration.” This is their modus operandi. Their “original goal was to create a 100% clean, natural, and healthy alternative to sugar-loaded canned Energy Drinks” to meet the high standards of the most active and hectic lifestyles.

GFuel Defines Itself as Different


To separate the GFuel brand from the more traditional versions on the market, who at the time were receiving some negativity in the press, G Fuel marketed itself as a "healthy energy supplement". They called themselves something distinctly not an energy drink. A “healthier” alternative.

Their strategy did pay off, people seemed to accept that they were different for the most part. Although their target demographic - gamers - did not mind what they were calling themselves as long as they got the buzz and focus they needed to pwn n00bs. But the one distinct difference is its form. GFuel is a powdered energy drink where the drinker can decide the concentration levels.

Just like REIZE.

What is REIZE?

REIZE is a 100% Australian owned energy drink pre-mix. Like GFuel the drinker can decide what strength they would like their energy drink. They could make it more or less diluted by the amount of water or other beverage they mix with it.

However, REIZE doesn't shy away from the ‘energy drink’ moniker. They know what they are, and they aren’t trying to tell you otherwise.

How Do You Serve GFuel?

Both GFuel and REIZE come in powdered form. You combine the energy drink powder to water to create a beverage with boosting power.

For GFuel, you mix their dry energy drink powder mix into 350ml/12 ounces of water. This is pretty much the same as REIZE. However, GFuel comes in a large range of flavours and sizes. Their current available flavours - they are always adding new limited edition ones - are Fruit Punch, Pink Lemonade, Blue Ice, Watermelon, Lemon, Lime, Peach Mango, Fazeberry and Green Apple.

And, How Do You Serve REIZE, The GFuel of Australia?

REIZE, on the other hand, has its own distinct flavour, it doesn’t taste like anything else.

However, the fact that REIZE has its own unique flavour, makes it stand out even more than GFuel because you can ‘drink it your way’.

You can have it cold and smooth with chilled tap water, you could have it hot with boiled water and lemon for a sweet tea, or you could have it carbonated by adding soda water.

You can even experiment with your favourite juice, cocktail and other drinks. Whatever the drinker wants, the drinker gets. Gfuel is also available in a variety of sizes.

GFuel comes in boxes, packs or tubs. Their tubs contain 40 servings of GFuel. Their packs (or sachets as we call them) contain one single serve and the boxes contain multiple packs. It can be more cost effective to get the tub, but due to their high caffeine content - see below - this can cause problems for anyone with caffeine sensitivity.

You could easily serve yourself too much and suffer the consequences.

REIZE comes in a single serve sachet which is easy to carry with you, is much more versatile, is a better value than other corporate options, and frankly safer than GFuel.

What are the Ingredients of GFuel vs REIZE?


gfuel ingredients
GFuel Ingredients via Caffeine Informer

reize ingredients

G Fuel contains all of the typical ingredients you would expect in an energy drink concoction - besides the carbonated water. They pack GFuel with energy, amino acids, vitamins and antioxidants.

Besides the caffeine (150mg) there are 36 functional ingredients along with the natural colours, flavours and artificial sweeteners. GFuel is sweetened with Ace-K and Sucralose. Like REIZE, it doesn’t have any added sugar. REIZE is sweetened with Ace-K and Aspartame. Funnily enough, these are not natural sweeteners, yet GFuel continues to spout the company line that their product is all-natural, when in fact it isn't.

Similarly, you'll mostly find the typical energy drink ingredients in REIZE like caffeine, taurine, B vitamins, inositol, and ginseng.

Unlike most dissolvable energy drink powders, REIZE contains sodium bicarbonate (baking soda) which helps create the effervescent action of the powder.

Caffeine Informer stated on their site that they had never seen this on the ingredients list for an energy drink before and complimented the fact that each 4-gram sachet dissolves easily and quickly with a little fizzing action in 250ml of water - or beverage of your choice - to create an effervescent energy drink. Gfuel-comparison

Caffeine Comparison


gfuel caffeine content
via Caffeine Informer

One of the more stark differences between the Gfuel and REIZE is the caffeine content. Caffeine, as many of us know, is the chemical which gives energy drinkers a boost of energy and increased cognitive function. However, caffeine can have adverse effects if you consume too much or if you have a particular sensitivity to it.

reize caffeine

GFuel contains around 150mg of caffeine per serving - about the same as a cup of coffee - whereas REIZE has just 50mg. This is what REIZE considers to be the "Optimum Level of Boost", providing focus and stamina, but not the jitters and scattered thoughts that can come with too much caffeine. However, GFuel does offer a caffeine-free alternative in their range.

How much caffeine is in a serving of G Fuel?

Each serving of Gfuel contains 150mg of caffeine. However, only the sachets are measured and deliver a controlled dose. The larger tubs require you to scoop and mix your own drinks, which means the exact amount of caffeine will vary. 


How often can you drink Gfuel?

Treat G FUEL as you would a very strong cup of coffee since the amount of caffeine is very similar.

On their website, they suggest starting out with 1 serving a day to see how it feels and then increasing from there based on how much energy you need.

Gfuel recommends a max daily dosage of 3 servings - which is actually a lot. Remember that each serving has 150mg of caffeine.

Times three and that's 450mg altogether. Food Standards Australia recommends a max daily caffeine dose of about 210 mg per day for adults. Two servings would already to be going over the recommended dose. Take three and the crash might not be worth it.

G FUEL Energy Drink Formula is a natural supplement, not a drug. Unlike medications and drugs, GFuel calls itself a dietary supplement. This means it does not require approval by the Food and Drug Administration (FDA). This does not mean that it is dangerous or unhealthy. It just means that they don't need to get approval.

However, you can rest assured knowing G FUEL is manufactured in FDA certified facilities and is 100% FDA compliant. These facilities are inspected by and adhere to the requirements of the United States FDA. Similarly, REIZE is manufactured to pharmaceutical standard, is Good Manufacturing Practice (GMP) compliant and ISO-9001 compliant.

In simple terms, this means both GFuel and REIZE are very safe. Energy drinks like GFuel and REIZE are not recommended for children or those sensitive to caffeine. We recommend two sachets of REIZE a day. Gfuel advocates a higher serving of its product.

Personal Review

We wouldn’t be providing the full story unless we shared our own experiences with the product. You can see from the location of this blog that we have a biased preference for REIZE. But, honestly, the reason we are doing this is not to trick our customers, we believe in our product.

You can head over to our review of GFuel where one of the REIZE team members goes through the process of buying, receiving and tasting GFuel in Blue Ice flavour. In the article, he details how he went about getting GFuel, which like REIZE you can purchase directly from their website.

GFuel can be purchased in a sachet form or canister. On their website, you can order pre-made packs, tubs, boxes or customise your own version. Unlike REIZE, they do not offer a monthly subscription, a feature which sets REIZE apart from the crowd.

What is the Price Comparison?


According to our research, and by comparing large quantities, like a tub of GFuel – approximately 40 servings – costs $43.43 USD including delivery. But that’s with using a 10% off discount code.

At current exchange rates, February 2019, the amount that one would be charged as an Australian customer would be around $61.26 AUD.

That’s $1.53 per drink.

Comparatively, a customer can purchase either a 30 pack or a 60 pack of REIZE for either $25 or $45 if you’re a member.

That makes the ‘per drink’ cost of REIZE around $0.83 or less, and that price includes delivery.

Either way, REIZE is still a lot cheaper and GFuel averages out to be 1.78-1.96 times more expensive than REIZE for similar quantities, including the cost of delivery to your home in Australia.

However, REIZE with its optimum boost contains less caffeine. This can be viewed both positively and negatively, depending on your personal tolerance to caffeine. This higher caffeine content in GFuel adds to the price.

And then there is the shipping, which REIZE does not charge. But that being said, both energy drinks are seriously cheaper than their cold, canned carbonated counterparts.

How much does Gfuel cost?

Gfuel costs $1.53 AUD per drink if you order by the tub AND use a discount code. If you buy a smaller amount or you don't have a discount code you should expect to pay even more than that. 

That's around double the price of REIZE.

Gfuel Influencer marketing

Gfuel gets a lot of attention thanks to a wide range of influencers that actively promote the brand. The most recent addition is PewDiePie, the world's biggest Youtube celebrity. 

Does Gfuel have artificial sweeteners?

Yes, Gfuel is sweetened with Ace-K and sucralose (Splenda) which is 400-700 times sweeter than sugar.

So Is REIZE the GFuel of Australia?

If you are a gamer and are looking for a similar product to GFuel on this side of the Pacific, then yeah I guess REIZE could be seen as similar.

But, in my opinion, REIZE is its own thing.

It's not really like anything else on the market in Australia or anywhere in the world. It is specially formulated with optimum boost.

REIZE doesn't want to blow your head off, it just wants to get you into the sweet spot of focus and concentration, for as long as possible. More importantly, it doesn't want to be like something else, it wants to take over, to level up through the ranks of energy drinks and provide everyone with a 'Most Flavoursome' hit of energy.

Try REIZE today and you might just find that you prefer it to Gfuel.

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Energy Drinks Australia: Everything You Need to Know

Australians love to live a vibrant, lively and most flavoursome life. It’s the reason why you’ll have some of the best coffee in the world in Melbourne. Why you'll find delicious Shiraz from Hunter Valley. And, most importantly, why there's a marketplace brimming with energy drinks hoping to grab consumers attention. Australia has built up its own energy drink marketplace over the years. This growth isn't expected to stop as the demand for energy drinks continues to grow every year. What’s unique about the market for energy drinks here is its diversity - from imported brands to homegrown varieties. The most popular offerings include V energy drink, Rockstar, Red Bull, and Mother - and we've a penchant for REIZE as well.  So, what are these carbonated beverages that are switching on consumers? What makes them unique and which is the right one for you? Find out for yourself below:

V Energy Drink


When you think of energy drinks in Australia, V is might be the first one you will think of. V energy drink is produced by Frucor, a New Zealand-based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. They are one of the most popular and most recognised energy drinks on the Australian market today. Their signature bright green cans are recognisable and memorable. Like most energy drinks, its ingredients have a typical mix of B vitamins, caffeine, taurine, and carbonated water. What sets V apart is its not-so-secret ingredient: guarana. 

Guarana has one of the highest caffeine contents in the natural world. This is according to research conducted by Erica Bub and Karla Shelnutt, PhD, RD. This means that if guarana is included in addition to caffeine, then the effects of caffeine would increase. This can be a concern to consumers - caffeine sensitivity is a real thing. But, a recent study suggests that products containing guarana have no major effect on your mood, anxiety, or psychological well-being. If you naturally have no adverse reactions to caffeine, then you don't need to be concerned. But, for safety's sake limit your daily intake of caffeine. And remember that some beverages contain more caffeine than others. caffeine levels  

Rockstar Energy Drink

Rockstar Energy Drink is a worldwide staple of the energy drink market. This energy drink, branded ROCKST★R, is a major player in the Australian energy drink scene. It is available in more than twenty flavours and is in more than thirty countries - including Australia.

Besides caffeine and sugar, Rockstar contains Panax ginseng, ginkgo Biloba, milk thistle extract, and guarana seed. However, with their huge range of energy drinks, it would be impossible to discuss all of their ingredients. Besides, Rockstar is more than an energy drink company, they are a lifestyle brand. And they stay consistent with that brand. They state that Rockstar 'is designed for those who lead active lifestyles – from Athletes to Rockstars'. They sponsor festivals, sporting events, athletes and more. Their website and social media are flooded with fans and influencers. This has cemented their place not only in the Australian energy drink market but the worldwide one. Like V, Rockstar is distributed by Frucor drinks, a huge name among energy drinks in Australia and New Zealand.

Monster Energy Drink


Monster is one of the most recognisable energy drinks. It is often associated with video games and teenagers. The regular flavour comes in a black can with a green tear-shaped M logo. Their 'M' logo is as recognisable as Nike’s tick. Energy drinks often have bold logos to be more attractive to consumers and sometimes it’s the younger consumers which are attracted to them because “the can looks cool.” Monster Energy’s website has featured “a 17-year-old skateboarder, amid a slew of extreme sports videos and images of ‘Monster girls’ in low-cut tops.” Because of this, more teens and younger children are becoming consumers of stimulant-laden energy drinks. To counteract this growing trend some countries have introduced legislation to prevent those under 18 years of age to purchase energy drinks with high caffeine contents. 

Monster also is known for supporting many extreme sports events such as BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world. There are 34 different drinks under the Monster brand. There's the core Monster Energy line, and also Java Monster, Extra Strength, Import, Rehab and Muscle Monster.

Red Bull Energy Drink


The brand which started the flood of energy drinks in the worldwide marketplace. Red Bull has become synonymous with energy drinks. Their marketing campaigns have been the most successful. They have led the charge for energy drinks everywhere. If it wasn't for Red Bull’s success, it is likely energy drinks would not be as popular today.

Red Bull’s roots began in Southeast Asia. Energy drink history was made in 1982 when Dietrich Mateschitz visited Thailand. Mateschitz was an Austrian chemist and marketing director for a German toothpaste company Blendex. While suffering from jet lag he tried some Krating Daeng and found it relieved his symptoms. Krating Daeng was first introduced in Thailand in 1976, it is a sweet, non-carbonated drink contains caffeine, taurine and B-vitamins. Mateschitz decided to collaborate with Krating Daeng’s founder, Chaleo Yoovidhya, to adapt the drink’s formula to Western tastes. Together, they launched Red Bull in 1987. Today Red Bull is the most recognised energy drink brand. Red Bull became the dominant brand in the US, with a market share of approximately 47% in 2005. Chaleo, born to a poor Thai-Chinese family around 1930, died a multi-billionaire.

Red Bull Contains no Bull Semen

Taurine is an essential component of both Red Bull's and Krating Daeng's ingredients. Taurine derives its name from Taurus, which translates to bull. As taurine is an important ingredient - and bulls embody the notion of power, energy and strength - both energy drink's named their products after it. Many people still genuinely believe that bull semen is in their energy drinks. That it is extracted from the bulls and then taurine is extracted from the semen. Those same people believe that this is a blatant disregard for animal welfare. I agree that if it were true that would be a horrific scenario. But, unfortunately (or fortunately depending on how you look at it) those people are wrong. While they get their names from the ingredient, there is no other association with bulls. I promise you, there is no bull semen in your energy drink. Put away your tinfoil hats, that conspiracy theory has no merit. It's a simple matter of economics. Not only would it be more costly to source taurine from bull semen, doing so would alienate a large portion of the customer base. Many energy drinks are actually vegan. No animals are harmed to bring you taurine. Unless someone was hurt during the manufacturing process by dropping a can on their foot.

Mother Energy Drink


The self-proclaimed 'Mother of all Energy Drinks'. You've got to give them credit for their confidence and ability to turn a phrase. The Coca-Cola company introduced Mother Energy Drink to compete with other energy drinks in the market. The original Mother ingredients contained caffeine, sugar, Açaí Palm fruit, apple juice, lemon juice, carbonated water, fructose and malt extract and trace quantities of guarana and ginseng, per 250 mL can. The font of its logo is reminiscent of Monster. In fact, back in 2015, Coca-Cola and the Monster Beverage Corporation company joined forces. This partnership gives them both an edge in the energy drink market.

REIZE Energy Drink

REIZE is Australia’s and New Zealand’s first powdered energy drink. It is sugar-free, contains caffeine, taurine, ginseng and a mix of B-vitamins. REIZE is a more versatile option than the other energy drinks on the market - and is one of the most affordable energy drink choices. Like G Fuel, it is a powdered energy drink which you carry around with you easily. Unlike the traditional cold carbonated drinks in a can, you can mix REIZE  with cold still water, with warm water, with soda, juice, and much more. I prefer mine hot with lemon - it's like a sweet tea. This flexibility makes it, in our humble opinion, one of the most versatile energy drinks in Australia.

The Future For Energy Drinks in Australia

Body Spray condensed
The energy drink market in Australia hasn't finished expanding and it probably won't for a long time. Like any other industry, each company and brand mentioned in this article constantly need to innovate and adapt to the ever-changing marketplace.

Take Rockstar for example. Unlike other energy drinks, they have branched out to other markets with their gum which was introduced in 2010. One pack contains the same amount of caffeine as five 8 oz cans. It is very likely that other energy drinks will diversify as well. Humans love a good energy boost - and they don't mind where they get it. So we could be in store for energy drink body sprays, snack bars, and more. As regards to the industry itself, I believe in the future there will be more transparency and accountability. There hasn't been a huge amount of research done on the effects of energy drinks. People can have good and bad experiences and label energy drinks as dangerous, or delicious. Because consumers are unaware of the high caffeine content, even with warning labels included, people can accidentally overdo it. This can lead to accidents and caffeine overdoses and lawsuits.

Energy Drinks Australia - Which Is Your Favourite?

Did V energy catch your eye with its alluring lime green gleam? Did Red Bull's Asian history intrigue you to find out more? Was Monster the energy drink that really perked you up? Or was it the charming guys from REIZE that caught your eyes - that nearly rhymed. Now we may be biased, obviously, but we love our product. We wouldn’t be doing what we are doing if we didn’t. Here at REIZE, we try to find new ways to inspire people to embrace new challenges. We want to encourage our customers to push their limits so that they can face the world head on. So they live their best life and reach their full potential. Truth be told, we here at REIZE love all energy drinks. Sure we have our preferences (ahem), but the reason we are in this gig is because we love a good boost of energy. So, while we won't be too offended if you're not besotted with us - have you met Deadpan Guy? - we are happy you stopped by. Whether you're a fan of REIZE, a Red Bull fanatic, or a Monster-lover you are welcome here.

-by Orlaith Costello